At 11:08 AM on June 28, 2014, the "B9.REI Beiren Outdoor Culture Industrial Park Opening Ceremony" and the "Launch Ceremony of the CCTV-Discovery China Green Enterprises Public Welfare Tour Theme Series" were grandly held at No. 9 Fahou Chemical Road, Chaoyang District, Beijing, within the Beiren Outdoor Culture Industrial Park. Dignitaries attending the celebration included relevant government leaders, tourism attachés from several countries, leaders of the Life Programs Committee of the China Radio and Television Association, leaders of the AOPA Flying Association, the China Cruise & Yacht Association, outdoor equipment manufacturers and clubs, Tsinghua EMBA Outdoor Sports Association, as well as domestic and international outdoor sports enthusiasts.
The Beiren Outdoor Culture Industrial Park is a large-scale domestic outdoor resource-sharing platform established by Beijing Beiren Cultural Industry Development Co., Ltd. and jointly operated and promoted with China Broadcasting Huashi Media Co., Ltd. Alongside the functional positioning of Beijing as a cultural center, Beiren Group has transformed from the traditional industrial sector to the cultural industry sector by repurposing old industrial plants. Backed by the Fahou Cultural and Leisure Industry Belt policy, it has created a highly influential outdoor cultural industry park.
The core functions of the Beiren Outdoor Culture Industrial Park include a large-scale outdoor equipment distribution center (offering renowned brands of professional outdoor gear for water, camping, snow, hunting, cycling, mountain, and flight activities), a professional training and experience activity center, the first specimen art center in China, and an outdoor thematic travel promotion center. The park gathers well-known domestic and international equipment manufacturers, agents, professional clubs, and related associations, striving to build a comprehensive large-scale domestic outdoor resource-sharing platform that integrates office space, exhibitions, training, experiences, and sales.
The establishment of the Beiren Outdoor Culture Industrial Park has achieved the transformation of traditional national enterprises, promoted the rapid development of the domestic outdoor industry, enhanced the overall quality of the outdoor lifestyle, and built a dream home for outdoor sports enthusiasts.