On June 20th, a grand opening ceremony was held in front of the BlackDiamond store in Beijing to celebrate the official launch of its first global flagship store. The ribbon-cutting was performed by Dave Drulard, International Sales Manager of BlackDiamond; Chris Thomas, Global Service Manager and BD Athlete; Mr. Hans ShAllenberger, founder of Osprey; Ms. Su Jie, General Manager of Shanghai Feiwa; Mr. Zhang Heng, General Manager of Sanfo Outdoor; and Mr. Yang Bo, Editor-in-Chief of OUTSIDE Magazine. Numerous industry professionals, outdoor sports enthusiasts, and media representatives witnessed this exciting moment together.
Address of Black Diamond (Beijing) Flagship Store: 1F, Building 3, North Area, Apple Community, No. 32 Baiziwan Road, Chaoyang District, Beijing (east side of Today Art Museum) Tel: (010) 5876 9606
About Black Diamond (BD)
The history of the Black Diamond brand dates back to 1957, and it is a professional manufacturer of outdoor sports equipment. Over the past 50 years, Black Diamond has evolved from a manual workshop relying on anvils and hammers into an international company with operations across three continents (North America, Europe, and Asia) and distributors in more than 20 countries. Since its founding, Black Diamond has produced a range of climbing and skiing gear that has undisputedly set new standards in the field through its innovative design philosophy. It is the company’s unwavering belief and commitment to provide the best equipment to climbing and skiing enthusiasts worldwide. This all stems from the dedication, exploration, and diligence of the Black Diamond team, which is a true testament to a company created by climbers and skiers for climbers and skiers.
About Shenzhen Himalaya
As the official Chinese partner of the Black Diamond brand, Shenzhen Himalaya was founded in 2002 by outdoor enthusiasts. It is dedicated to providing the most comprehensive and professional outdoor sports equipment in China, ensuring better protection for people to connect with nature and enjoy safe and convenient outdoor activities.