On June 23, 2014, in Beijing, the 2015 Spring/Summer clothing order fair for BlackDiamond, a leading American climbing brand represented by Shenzhen Himalaya Trading Co., Ltd., was successfully concluded. After the order fair that day, BD dealers from all over the country, led by DAVE, BD’s International Sales Director, Lin Xiongjian, General Manager of Shenzhen Himalaya, Deputy General Manager Zhao Kai, and BD Brand Director Kang Hua, visited BD’s first global flagship store — the BD Beijing Store.
After the order fair that day, Shenzhen Himalaya and the dealers participated together in a fun urban orienteering event. Starting from the order fair venue, four check-in points guided all participants to the final destination — the BD Beijing Store. The BD Beijing Store features a minimalist black-and-white interior design, reflecting BD's consistent design philosophy: gear functionality + craftsmanship aesthetics. The first floor sells professional climbing equipment such as ice axes, rock anchors, and safety ropes, while the second floor displays BD softshells and backpacks, among other apparel and gear. "This flagship store is a professional shop filled with idealism and passion," said Da Xiong of Himalaya. "Its core competitiveness lies in the ultimate and pure spirit of the outdoors."