The 2014 Asia Outdoor Trade Show will be held from July 23–26 at the Nanjing International Expo Center, where numerous domestic and international outdoor brands will gather once again. As a core brand of the China Outdoor Alliance (COA) and a leading fashion outdoor brand in China, Scaler will appear at booth B4600, recreating scenes from the first-ever celebrity outdoor adventure show "Mystery Land." With a brand-new themed exhibition format, it will open up a new perspective on exploring the unknown — a celebrity outdoor experience in a whole new world — and invite audience members to preview the Scaler 2014 autumn/winter celebrity outdoor gear collection.
[Viewpoint 2] “Attitude” Reveals Autumn/Winter Trends
It is understood that some of the celebrity gear featured in "Mystery Land" will also be part of Scaler’s new 2014 autumn/winter collection. At this year’s Asia Outdoor Exhibition in Nanjing, Scaler’s 2014 autumn/winter new arrivals will be presented under the theme of “Attitude,” showcasing new products that integrate cutting-edge technology and design. This symbolizes Scaler’s readiness to embrace new challenges and opportunities in the next decade with a fresh outlook. At the same time, “Attitude” also reflects Scaler’s fundamental understanding of the outdoors: “The so-called outdoors is not just about putting on a different outfit and stepping out — it’s about returning home with a changed soul.” According to a Scaler representative, the outdoor lifestyle Scaler promotes is about emotional release and spiritual return. True outdoor living isn’t limited to snow-capped mountains or grasslands, highlands or seashores, or by little bridges over flowing streams — it’s all around us. Every business trip, every day you step out with a backpack, every moment you open a window — the outdoors is everywhere. For this reason, in 2014 autumn/winter, Scaler’s product line will focus more clearly on two main directions: hiking and business travel, offering more choices for those in need of outdoor gear.
[Viewpoint 3] Eco-Tech Brings Warmth to Autumn/Winter Outdoor Adventures
Under the global themes of environmental protection and sustainability, Scaler continues to prioritize eco-friendly fabrics and production processes. For the 2014 autumn/winter season, it has introduced a series of functional technologies, including a new water-repellent and heat-retaining down, the Better Cotton Initiative, 3M technology, 3Fit-tech three-in-one comfort technology, and eco-friendly dyed yarn — all centered around environmental responsibility, forming the main theme of winter outdoor sustainability.
It is reported that Scaler’s 2014 autumn/winter flagship water-repellent and heat-retaining down technology maximizes the natural water resistance and thermal insulation properties of down, while meeting national environmental and safety standards. This groundbreaking functional down technology is the result of Scaler’s integration of the latest advancements in down innovation. This season, dyed yarn has also been successfully applied once again in new autumn/winter products. The dyeing process for dyed yarn is unique, offering advanced technology in fiber dyeing, color matching, and multi-fiber blending. Not only does it deliver superior color performance, but its pre-dyeing and then spinning production method saves over 50% of water and reduces emissions compared to traditional processes, making it a mainstream eco-technology in the low-carbon era. Meanwhile, Scaler has officially become a member of the Better Cotton Initiative (BCI), ensuring that all selected cotton materials meet international environmental and sustainable development standards. This marks a significant step forward for Scaler in contributing to the future of humanity.