At 2:00 p.m. on July 11, amid a bustling crowd in the lobby of Beijing Joy City Wukesong, a press conference for the U.S. National Geographic Chinese website, attended by over 300 guests and media representatives, was held as scheduled.
At 2:00 p.m. on July 11, amid a bustling crowd in the lobby of Beijing Joy City Wukesong, a press conference for the U.S. National Geographic Chinese website, attended by over 300 guests and media representatives, was held as scheduled.
The event also featured the exclusive premiere of the trailer for the latest 3D documentary "Deepsea Challenge" by Oscar-winning director James Cameron. The documentary is set to be released in China soon.
Jia Qingpeng, General Manager of Qingdao Publishing & Media Co., Ltd. Photo: Liu Xiang
This press conference was hosted by Huaxia Geography, the only magazine in mainland China authorized to publish content in partnership with National Geographic Magazine and a publication under Fashion & Media Group. Attendees included Ross Goldberg, Vice President of Digital Media and International Entertainment at the National Geographic Society; Yuan Jiajun, Vice President of Strategy and Operations at Fashion & Media Group; Yu Jun, Senior Advisor for the National Geographic Air and Water Conservation Fund and Senior Vice President for Asia at IDG; Lin Weidong, Finance Vice President of Fashion & Media Group; Ma Yanli, Executive Publisher of Huaxia Geography; Jia Qingpeng, General Manager of Qingdao Publishing & Media Co., Ltd.; Wang Bin, Executive Deputy Editor of Huaxia Geography; Fan Bailue, Legal Affairs General Manager of Fashion & Media Group; and Wang Tailong, Assistant General Manager of Beijing Joy City Wukesong. The event also attracted notable cultural, photography, and media personalities such as Ma Weidu, renowned bilingual writer and curator of the Guanfu Museum; actor Yin Xiaotian; and Liu Shulan, assistant to the president of the China Oriental Culture Research Association and an art critic. The bilingual host Kevin Chen served as the guest emcee for the event.
Yin Xiaotian interacts with host Kevin Chen. Photo: Li Lan
As a globally prestigious institution, the National Geographic Society has, since its founding in 1888, pursued the mission of “inspiring people to care about the planet” while evolving with the times to achieve cross-media and cross-platform development. After the copyright collaboration between Huaxia Geography and National Geographic in 2007, its content has been presented in Chinese on the Chinese mainland in its original form. Now, the official launch of the National Geographic Chinese website, operated exclusively by Huaxia Geography, further demonstrates the strategic focus of the U.S. National Geographic on the Chinese market.
It is understood that the U.S. National Geographic Chinese website will maintain the style and aesthetic of the U.S. version and will be updated simultaneously. The site utilizes cutting-edge technology and a clean visual design to provide Chinese readers with a vast array of original and localized text, images, and videos.
Ross Goldberg, Vice President of Digital Media and International Entertainment at the National Geographic Society, delivers a speech. Photo: Liu Xiang
As the representative from the U.S. side, Ross Goldberg, Vice President of Digital Media and International Entertainment at the National Geographic Society, was the first to take the stage. Mr. Ross first expressed gratitude to the Huaxia Geography team for their efforts in launching the Chinese website and encouraged everyone to support and provide feedback. He hopes the website can become an integrated platform that creates a deeper and more vibrant social space for readers. Through a series of stunning videos and visuals, Mr. Ross introduced the National Geographic Society. He explained that for 126 years, NG has continuously strived to create surprises through collaborations with numerous masters, producing countless memorable works. National Geographic not only brings the world the most breathtaking and spectacular moments but also promotes and spreads the spirit of adventure. It not only offers richly humanistic and nature-focused content but also serves as a thought leader, inspiring readers on how to view the world. He said that what National Geographic has tirelessly pursued is to inspire, enlighten, and educate readers across different languages and cultures.
Yuan Jiajun, Vice President of Strategy and Operations at Fashion & Media Group, in a lighthearted and humorous exchange with host Kevin Chen, emphasized that the spirit of exploration championed by NG is something that Fashion & Media Group and Huaxia Geography have always upheld. He said that the collaboration with the National Geographic Society is more about realizing this spirit. With a cultural mindset rather than purely commercial motives, today we witness the official launch of the U.S. National Geographic Chinese website. Through this platform, we will bring more awe-inspiring works and content to everyone. In the future, the National Geographic Chinese website will grow even better with the strong support of the Fashion Group.
Ma Yanli, Executive Publisher of Huaxia Geography, delivers a speech. Photo: Liu Xiang
Subsequently, the much-anticipated unveiling and showcase of the U.S. National Geographic Chinese website was presented by Ms. Ma Yanli, Executive Publisher of Huaxia Geography. The stunning web page images left the audience in awe. The new U.S. National Geographic Chinese website covers exciting sections such as photography, nature, biology, environment, science, and exploration, adding video content to the traditional strengths of imagery and text. Ms. Ma introduced that in addition to showcasing a wealth of photography masterpieces and beautifully written articles, one highlight of the Chinese website will be the exclusive release of major video works from the U.S. National Geographic, which is exciting news for geography and photography enthusiasts as well as fans of National Geographic. She also announced another piece of good news for photography lovers. As part of the U.S. National Geographic Chinese website activities, Huaxia Geography will select award-winning photos from the 2014 National Geographic Global Photography Contest China Division and display them alongside many carefully selected Huaxia Geography cover images during the 2014 National Geographic International Photography Summit at the Chinese Embassy in the United States in September. These photos may also have the opportunity to appear on the magazine’s cover spreads.
Ma Weidu, Curator of the Guanfu Museum, delivers a speech. Photo: Liu Xiang
The press conference continued to deliver surprises. As a special guest, Ma Weidu, Curator of the Guanfu Museum, brought the event to another climax. He said that the reason the U.S. National Geographic enjoys international acclaim in natural and human geography is its unyielding spirit of exploration, which remains its solid core.
The trailer for James Cameron's "Deepsea Challenge" is released at the press conference. Photo: Liu Xiang
Next, Ma Weidu brought another surprise. He announced that Huaxia Geography, in its effort to better promote the spirit of exploration and develop the Chinese website, had the honor of premiering the trailer for the latest film by Oscar-winning director James Cameron, "Deepsea Challenge." Known for his boldness and uniqueness, Cameron collaborated closely with National Geographic to set a world record for the deepest solo dive at 10,908 meters in the Mariana Trench in Guam, successfully uncovering the mysteries of the deepest parts of the ocean. More stories and release details about the film will be followed up by the U.S. National Geographic Chinese website.
Hosts interact with loyal readers who won the "Share Your NG Story" contest. Photo: Li Lan
The press conference also featured a fun and engaging interactive session. Three loyal readers who won the "Share Your NG Story" contest organized by Huaxia Geography were invited on stage to receive awards. To reward the readers, Ross Goldberg, Vice President of Digital Media in the Strategy Development Department at National Geographic, brought mysterious and exciting gifts.
In the interactive find-the-image game in the exhibition area, where participants matched partial images to their full versions, the famous actor Yin Xiaotian personally awarded prizes to three lucky guests. Yin Xiaotian joyfully stated that he was particularly happy to participate in this event. He has always loved animals and photography and will continue to support the U.S. National Geographic Chinese website.
Group photo of guests. Photo: Liu Xiang
Guests scramble to capture images of the “Augmented Reality Exhibition.” Photo: Liu Xiang
At the end of the press conference, all guests took the stage for a group photo and launched the enchanting augmented reality exhibition.
Image exhibition. Photo: Liu Xiang
II. Huaxia Geography Magazine III. National Geographic Photo Exhibition — Polar Obsession: A Photography Exhibition by National Geographic Photographer Paul Nicklen Paul Nicklen’s photo book Polar Obsession uses the lens to explore wildlife living atop ice and beneath the sea, taking audiences on a visual journey into the polar worlds. IV. National Geographic Photo Exhibition — Lions, Tigers, and Bears: Through the Lens of National Geographic Lions, tigers, and bears: though they live in different parts of the world, they share many traits—they are apex predators yet face extinction, and their survival plays a crucial role in maintaining the health of their respective ecosystems. The African lion is the only social species of big cat, yet its population has plummeted by over 50% in the past 50 years; today, only about 32,000 remain worldwide. Of the nine tiger subspecies, three have gone extinct, with fewer than 3,200 wild tigers left, scattered across Russia and Indonesia. As for bears, whether it’s the massive polar bear or their forest-dwelling relatives—the brown bear and black bear—they all require vast habitats to survive and reproduce. Now, due to climate change and human encroachment, their habitats are shrinking rapidly. National Geographic photographers Michael Nichols, Steve Winter, and Paul Nicklen are dedicated to tracking these majestic creatures in the wild. With the help of local experts and biologists, they use their photography to advocate for the protection of these magnificent animals—as conveyed in this collection: lions, tigers, and bears should not live in increasing fear; they deserve human respect, care, and protection.
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At the National Geographic Society, professional experts use popular magazines, maps, books, films, and interactive media products to disseminate knowledge and vividly reflect the world and everything in it. A distinguished team of scientists, explorers, photographers, television professionals, and authors travel around the globe, bringing prestigious recognition to the Society. The iconic yellow border has become a symbol of inspiring exploration and quality, imprinted across the world and in an increasing number of languages.
Today, in addition to its flagship product, the National Geographic magazine, the Society also publishes magazines such as National Geographic Traveler, National Geographic Adventure, and National Geographic Kids. Together with the National Geographic Channel, books, audiovisual products, maps, and interactive media, the National Geographic Society brings scientific knowledge to hundreds of millions of people worldwide.
National Geographic Magazine China was first published in February 2001 as the country’s first high-end, in-depth travel and geography magazine showcasing diverse cultures. As the only officially licensed premium geography journal of National Geographic in China, it shares the same layout and content release schedule with all global editions.
In July 2007, National Geographic Magazine China officially entered into a copyright partnership with National Geographic. Continuing the legacy of 125 years of exploration and care for the planet, the magazine brings Chinese readers captivating photography and insightful in-depth reporting on global changes every month, targeting the country’s core social demographic.
Keeping up with the times, National Geographic Magazine China has expanded beyond print to launch an iPad edition (which was awarded Best Electronic Magazine of the Year by Apple’s App Store in 2013). It also engages with readers through interactive mobile platforms such as Weibo, WeChat, and news apps via its official account “National Geographic Magazine China.”
Today, National Geographic Magazine China has full responsibility for the Chinese version of the National Geographic website. As the Chinese edition of the National Geographic global site, it mirrors the style and visual appeal of the U.S. version and is updated simultaneously. The new website enhances the traditional format of photos and text with video content, offering richer layers and more diverse material. Additionally, the updated site features several engaging sections including adventure and photography, science and nature, and biology and environment. With a vast array of international and localized content, it fully satisfies readers’ visual appetites, allowing them to experience the grandeur of the world from home—delivering an absolutely breathtaking visual experience.
POLAR OBSESSION PHOTOGRAPHS BY PAUL NICKLEN
Specializing in polar photography, Paul Nicklen has published numerous works and articles on the subject. Through his lens, he captures icy landscapes inhabited by polar bears, walruses, leopard seals, and penguins. Nicklen’s deep love for nature and strong sense of responsibility toward environmental and ecological protection are evident in his photography.
The ice that sustains polar ecosystems is gradually disappearing due to global warming. As a wildlife photojournalist, Nicklen hopes to draw global attention to these remote yet threatened polar regions and to the vanishing natural world through his dedicated work.
“To capture animals in their most natural state, I must deeply understand their behavior. Every shoot requires careful preparation so I can present their most dynamic and beautiful side under the optimal light.” — Paul Nicklen
Lions & Tigers & Bears Through the Lens with National Geographic
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