The 2014 (ninth edition) Asia Outdoor Exhibition grandly opened on the 23rd, bringing together 613 exhibitors from both domestic and international markets in the ancient city of Nanjing, making a spectacular appearance at this major industry event. On the opening day, the event attracted an unprecedented crowd, with the professional visitor and media registration areas becoming packed with attendees from the very beginning. The scorching summer heat did not dampen anyone’s enthusiasm.
Already a focal point of the industry even before its opening, the Asia Outdoor Exhibition ignited industry passion on its first official day. Major media outlets flocked to the event. There was a wide array of activities including the running zone, water sports section, Asia Outdoor Industry Awards, fashion shows, rock climbing open competitions, and more.
Professional media pay more attention to the industry and products
Different media have different perspectives. Among those covering the event, professional media focused primarily on industry trends and product highlights, while general media captured more of the on-site events.
General media focus more on on-site events
To facilitate better interviews and reporting, Ningfei Exhibition Company set up a fully equipped media center at the Asia Outdoor Exhibition, providing media professionals with computer internet access, coffee, and snacks.
Ningfei Company sincerely thanks all media friends for their attendance. Media serves as a platform for the dissemination and development of the industry. The Asia Outdoor Exhibition aims to be a platform of platforms, offering media more channels to understand and share news about the industry.