Year Gore-Tex2014Outdoor Dreams Come True Activity Award Ceremony Held in Beijing!"The award ceremony of the Outdoor Dreams Come True activity was held in Beijing
Scaling6119meters to the summit of Queer Mountain’s Second Peak——The Dopu Erzha Peak—where a women’s mountaineering team also stood atop the snowy summit; undertaking loaded trekking through the “Alps of Tibet,” the Boshula Range, to discover blank spots on the map; trekking to the end of the world——Tasmania, writing another legend in life; pausing in the Greater Shangri-La, where high school students searched for the beauty of starry skies under the night sky during an outdoor adventure; self-driving to explore Qaidam, where descendants of northwestern China’s builders drove to seek out the hidden beautiful landscapes forgotten by the world. Now, they are all ready to set off!
2014Year7Month31Day, the 8th “Endless Experience——Gore-Tex!" Outdoor Dreams Come True” Award Ceremony and Departure Ceremony Was Grandly Held, with Awards Such as the “Backpackers’ Special Award,” “New Explorers’ Dream Destination,” and Five Annual Champion Titles Announced One by One. Nearly40renowned figures in China’s outdoor sports community,200brand representatives, industry experts, media reporters, and a large number of outdoor enthusiasts gathered together to witness this grand feast of dreams. Among them, the overall annual champion received travel funds provided by Gore and a full set of Gore-TexThe North Face ?/span>,KOLON SPORTbrand,NORTHLAND(NORTHLAND) brand, Subaru brand,BLACK
YAK ?/span>(BLACKYAK) brand,OZARK GEAR(OZARK) brand outdoor gear. ?/span>outdoor equipment.
Gore officially launched the “Endless Experience2007Gore-Tex!" Outdoor Dreams Come True” activity in——, collecting outstanding travel plans online and selecting annual champions. From the first edition’s285dream plans that have “traveled” to date, driven by dreams,121million people have participated in the activity, resulting in40343dream plans. Looking back on the eight-year journey of the event, Zhang Jingwei, Marketing Director of Gore’s Textile Business Unit in China, said: “Each year, the Gore-Tex 'Outdoor Dreams Come True' activity attracts more and more consumers to actively engage in outdoor sports. They enjoy nature, experience the outdoors, and savor unique joys different from urban life. These years represent an increasingly inspiring long road for outdoor enthusiasts, as well as the growing and thriving journey of the Gore-Tex 'Outdoor Dreams Come True' activity.”
-year-old high school student (first from the right), won the overall annual championship in the outdoor photography category with his “Starry Sky Photography Project”1990Youth documentary director Lü Xiaobo, born in [year], plans to embark on a journey from the ancient town of Jinshi in western Hunan, traveling through the Three Gorges, Qinghai Lake, Dunhuang, Lhasa, and Golmud, using film to document an untamed journey through the depths of time. Middle school PE teacher “Wild Crane,” with years of experience volunteering to teach in western China, plans to cycle across Tibet and capture the most authentic Tibetan culture and breathtaking scenery along the way. That evening, their visionary plans earned them the “Traveler Special Award.”
At last year’s Outdoor Dreams Come True event, the Outdoor Pioneer Camp—jointly established by Gore, China Outdoor Information Network, and Peak Outdoor Sports School—was officially launched. At this year’s awards ceremony and departure ceremony, representatives from the three parties took the stage together and shared the next phase of the camp’s “growth targets” after two years of development, using a set of specially symbolic numbers: the number of pioneers exceeding1000individuals, online interactions reaching150ten thousand, and impacting over600hundred thousand people.
The evening’s small highlight came during the announcement of the “New Explorers’ Dream Destination.” After months of online voting, the top ten “Most Desired Destinations” of the “Endless Experience, Gore-Tex!” Outdoor Dreams Come True campaign were finally revealed: Namtso Lake, Kanas, Kubuqi Desert, Wugong Mountain, Yubeng, Shennongjia, Qinghai Lake, Gongga, Summer Pass, and Mount Xiaowutai.——Endless Experience, Gore-Tex!Based on evaluations by judges and dream mentors considering factors such as travel difficulty, an ideal route was recommended for the top ten “Most Desired Destinations,” with Namtso Lake ultimately chosen as the final travel destination.
It is reported that the “New Explorers’ Dream Destination” segment was designed to lower participation barriers and help more consumers realize their unrealized outdoor dreams. Following the announcement of the top ten “Most Desired Destinations,””Gore launched the “Dream Entrustment” segment online, encouraging those unable to travel to share their dreams and make more outdoor aspirations come true. That night, amid the heartbeat sounds symbolizing individual dreams, Wang Xin, a seven-year veteran judge of the campaign, Gore Outdoor Hero, and leader of the Mountain Rescue Team at the Emergency Rescue Promotion Center under China’s Ministry of Civil Affairs, acted as the Dream Messenger. Holding the “New Explorers’ Dream Destination” flag that symbolizes the spirit of dreaming, he ran to the main venue and handed the flag to Zhuang Songming, APAC Marketing Director of Gore’s Textile Business and General Manager of the Apparel Division of Gore’s Textile Business in China, andThe North Face ?/span>the Senior Regional Retail Brand Experience Manager for the brand in the Asia-Pacific regionMatt Burbach. The flag was then passed on toMr. Shiyi Lang, an outdoor hero, mountaineer, and philanthropist serving as the trip leader. This time, Mr. Shiyi Lang will lead fortunate consumers and those unable to travel in fulfilling their outdoor wishes through the “Clear Sky Lake Action.” Along the way, they will experience the unique charm of Tibetan culture and pause at the dream destination——“Heavenly Lake” Namtso, where they will undertake an environmentally friendly hike to protect the lake’s clarity and bring warmth to the children of schools in the Tibetan region.
The five champion teams announced that evening as annual overall winners emerged after three months of proposal submissions and evaluations, standing out from among16103dream applications. The professional mountaineering champion team broke tradition by forming an all-female team to challenge Dopuo Zha Peak at an altitude of6119meters. The outdoor photography champion team vowed to capture the beauty of night landscapes and starry skies through their lenses, including a young yet seasoned outdoor enthusiast aged just17years old who has already traveled to five Asian countries and over ten provinces in China. The leader of the outdoor self-driving champion team, Zhang Qingzhe—a second-generation Qaidam native from Qinghai—will drive a Subaru “battle vehicle” provided by Subaru to explore the majestic but lesser-known snow-capped mountains and glaciers of the Qaidam region. Together with the hiking champion team “Crossing the End of the World——Tasmania ” and the wilderness trekking champion team “Exploring the ‘Boshula Range’ Loaded Hiking Plan,” they will embark on their dream journey with financial sponsorship and equipment support from the Gore-Tex ?/span>brand and its partners.
Thus, the travel period of the eighth “Endless Experience, Gore-Tex!” Outdoor Dreams Come True campaign officially commenced. For more exciting travel details, please visit the official Outdoor Dreams website.——Endless Experience, Gore-Tex!