Recently, the domestic outdoor brand Explorer’s “Dare to Explore the World” campaign officially launched. In the “courage test” segment in collaboration with Greenfield.com, outdoor and travel media outlets such as Sohu Outdoor, Outdoor Exploration, Sina Outdoor, Mountain Wild, Tencent Outdoor, and SIZE Outdoor, as well as fashion publications like UPin and Men’s Health, were invited to form a “courage experience group” and head to Mount Gongga to embark on an 8-day outdoor journey, exploring the brand’s 2014 autumn/winter new collection—TiEF
It is understood that the "Dare to Explore the World" campaign by Toread continues to promote the brand philosophy of "courage." "Dare" on one hand encourages outdoor enthusiasts to have "knowledge and guts," and on the other hand also alludes to the gear for this trip—TiEF.
The experience group is wearing clothing made of TiEF from Explorer.
Apart from this "Daring to Explore the World – Media Experience Group Event," the series also collaborated with Green Field to launch three classic outdoor hiking routes, inviting users to embark on brave adventures.All purchases of the Pathfinder “TiEFDuring the trip, participants can take photos, write travel journals, or share their "Daring to Explore the World" activity records with online friends in real time.In addition, consumers can also follow the official social media platform of Toread to participate in various “daring” interactive topics and find “brave” travel companions.