Recently, the domestic outdoor brand Explorer’s “Dare to Explore the World” campaign officially launched. In the “courage test” segment in collaboration with Greenfield.com, outdoor and travel media outlets such as Sohu Outdoor, Outdoor Exploration, Sina Outdoor, Mountain Wild, Tencent Outdoor, and SIZE Outdoor, as well as fashion publications like UPin and Men’s Health, were invited to form a “courage experience group” and head to Mount Gongga to embark on an 8-day outdoor journey, exploring the brand’s 2014 autumn/winter new collection—TiEF
It is understood that the "Dare to Explore the World" campaign by Toread continues to promote the brand philosophy of "courage." "Dare" on one hand encourages outdoor enthusiasts to have "knowledge and guts," and on the other hand also alludes to the gear for this trip—TiEF.
The experience group is wearing clothing made of TiEF from Explorer.
除了此次“有胆行天下――媒体体验团活动”之外，该系列活动还与绿野合作推出三条户外经典徒步线路，邀请用户勇敢探险。凡购买探路者“TiEF ?RO三合一羽绒内胆冲锋衣”的消费者即可参与手机抽奖活动，抽取三条徒步线路的免费名额。在出行过程中，参与者可拍摄图片、撰写游记或及时与网友分享“有胆行天下”的活动记录。另外，消费者还可关注探路者官微平台，参与众多“有胆”互动话题，寻找“勇敢”同行者。