Tujia’s mobile app has also started giving out Didi Chuxing red envelopes. Recently, many new and existing users of the Tujia app have shared on Weibo and WeChat that they received Didi Chuxing red envelopes after activating the Tujia app. The “transportation + accommodation” one-stop service and greater benefits have prompted users to share and praise the offer.
It is understood that “download the Tujia app and get a free Didi red envelope” is a cross-industry marketing campaign jointly launched by Tujia and Didi Chuxing. This is also the first collaboration between the two sharing-economy companies. Users only need to download the Tujia mobile app, go to the campaign page, and enter their mobile phone number to receive a certain amount of Didi red envelope. Those who receive the red envelope can freely choose whether to download the Didi Chuxing app.
A relevant person in charge from Tujia explained to reporters, “As a leading domestic platform for mid- to high-end vacation apartment rentals, Tujia boasts premium brand resources and a highly consumption-capable mid- to high-end user base. Didi Chuxing, on the other hand, has a huge user population and seeks to elevate its brand value through association with mid- to high-end brands. The integration of car and housing services fundamentally aims to meet customers’ one-stop consumption needs. The popularity of the Tujia app has also caught the attention of Didi Chuxing, leading to this seamless collaboration. In the future, the two sides will also carry out more in-depth and diverse forms of cooperation.”
It is understood that Tujia is a high-quality vacation apartment rental platform dedicated to creating a “unique accommodation experience” for users. Tujia apartments offer three major advantages: cost-effectiveness, a homelike experience, and more space. At Tujia apartments, you can enjoy an experience comparable to a five-star hotel at half the price, and most of the apartments are suites with a variety of room types and themes to choose from—offering more than double the space of many traditional hotels. Travelers can also do laundry and cook in the apartments, extending the warmth of “home” during their trips.
In addition to the above three advantages, Tujia’s high-quality service has also received widespread praise from users. The average rating given by users for Tujia apartments in the last quarter reached 4.51 out of 5, higher than that of five-star hotels. In terms of word-of-mouth, over 97% of users said they would recommend Tujia to friends and family after staying there.
In the mobile internet era, just a few taps can bring you benefits and the fresh experience of the sharing economy. The collaboration with Didi Chuxing may just be the beginning. In the near future, it is believed that more and more users will choose to book Tujia apartments via mobile apps.
Tips:
Tujia website: http://www.tujia.com/
Tujia national customer service hotline: 400―188―1234