Audience members enjoy the "Kalaqia" experience
"With the full launch of the Kalaqia Community, Sevlae's new brand strategy centered on 'precision circle marketing' has taken initial shape," Chen Jiatai noted. In recent years, with the rapid development of new media, brand marketing methods have become increasingly diverse. Under such an environment, many brands have shown trends of following others in marketing and branding strategies. To avoid going with the flow, Sevlae has adopted a differentiation strategy, focusing on content-driven marketing, supported by emotional marketing strategies and highlighted by event-based marketing. It established the Kalaqia Community and, in combination with related activities, integrated print and online media resources, aiming to achieve seamless integrated marketing communication.
"Under the continuously evolving and maturing new media ecosystem, Sevlae has initiated a new model for brand marketing with fresh thinking," an industry branding expert told reporters. It is understood that with the widespread popularity of "Those Missed Sceneries," and through the emotional resonance generated by the microfilm, the Kalaqia Community will also collaborate with well-known domestic outdoor clubs such as Suro Exploration to provide more information and services for outdoor enthusiasts.