――“Fellow Locals Show You Around Henan” – “Visual Henan”
In May 2014, the New Media Working Group of the Henan Provincial Tourism Administration collaborated with DeAnJie to launch the first phase of the “Fellow Locals Show You Around Henan” campaign. The event invited local Henan netizens and out-of-province travelers to form pairs based on mutual interests and preferred itineraries. Within less than a week of launching the recruitment drive, nearly ten thousand online applicants signed up. After multiple rounds of selection and peer evaluations, the campaign successfully formed 10 pairs—comprising a total of 21 participants from both inside and outside the province—who explored the authentic, lesser-known aspects of their hometown Henan under the guidance of local residents. With a fresh perspective, full online connectivity, and broad public participation, the campaign created the popular online topic “Fellow Locals Show You Around Henan,” earning widespread praise from both netizens and media outlets.
