At booth C6710 of the 2014 Asia Bike Show, visitors will be delighted to discover two international brands—Boreas and Oakley.
Boreas is an emerging brand founded in San Francisco, USA, by a group of young outdoor product designers. In August 2014, Beijing Yueou New Sports Development Co., Ltd. officially partnered with Boreas, becoming its China agent, making Boreas another major international brand represented by Yueou New Sports after Oakley. Yueou New Sports chose Boreas because its team doesn’t just design backpacks—they actually test and use them outdoors to create the best possible products. Practical, minimalist, sleek, and uniquely styled are the common features of Boreas bags. Whether for outdoor activities such as hiking, traveling, or cycling, or for daily commuting and school, they can be used according to different needs, allowing outdoor enthusiasts to move freely between city and mountain life. In 2012, Boreas’ Lost Coast and Buttermilks immediately won the Editor’s Choice award for backpacks from Backpacker magazine, not only affirming the innovative functionality of Boreas products but also pioneering a new minimalist style in outdoor backpack design.
(2014 Tour de France series RADARLOCK)
Two stylish and professional international brands will be waiting for you at the Asia Bike Show—what are you waiting for? Be sure to come by.