GHOST CHINA is pleased to announce that it will once again take part in the Asian Bike Show. At the fourth edition of the show in Nanjing this October, GHOST will showcase its 2015 new models, giving cycling fans a taste of German cycling culture and technology. During the event, Uwe, the founder of GHOST Germany, will also attend the Asian Bike Show to help promote cycling culture.
GHOST is a brand that originated in Germany. In April 2012, the GHOST brand entered the Chinese mainland market as a flagship brand through the establishment of Accell Group's subsidiary, Shenzhen Deck Cycling Trade Co., Ltd. According to GHOST, “Over the past two years, as we have gradually gained a deeper understanding of the Chinese cycling industry and market, we have observed that high-end bicycle brands with annual sales exceeding 50 million units still have a very low market share in the Chinese mainland market.” This indicates significant potential and promising prospects for the development of high-end sports bicycle brands in China. GHOST has adopted a marketing strategy focused on building its own branded channel sales, primarily developing a distribution model consisting of provincial and municipal agents across the country as well as officially appointed GHOST dealers. Leveraging the resources and channels of the Accell Group, GHOST works together with its channel distributors to seek mutual development and strive for win-win outcomes.
(The GHOST RIOT 9, which won the 2014 German Red Dot Design Award, German iF Design Award, and Taipei Cycle Show Gold Award)
At this year’s Asian Bike Show, GHOST’s 2015 new models including the GHOST Riot LC5 and GHOST DH_9 will be on display at Booth B1700 – definitely worth looking forward to！