―― World-renowned explorer and survival expert, Bear Grylls, is coming to China
―― Trekking through the arid and scorching Sahara Desert, navigating the perilous Amazon jungle, gliding across the icy glaciers of Siberia — with his extraordinary life experiences, he embodies an indomitable vitality. He is Bear Grylls. His adventurous footprints span every corner of the world, and this time, he is coming to China to embark on an extraordinary journey.
―― Bear’s China Tour: An Extraordinary Journey Begins
―― As the star host of Discovery Channel’s iconic show "Man vs. Wild" and a globally renowned exploration and survival expert, Bear Grylls’ fearless, boundary-pushing spirit aligns perfectly with the brand philosophy of Discovery Expedition. During this 4-day China visit, Bear Grylls will appear as the brand ambassador for Discovery Expedition China, not only filming a new promotional video for the brand but also participating in a series of new Discovery Expedition events in Beijing and Hangzhou.
―― It is revealed that Bear will arrive in Beijing on September 28 to kick off the extraordinary journey — "Bear’s China Tour." His first stop will be the Discovery Expedition brand press conference. Co-hosted by Discovery International Brand Licensing (Discovery Consumer Products) and Fevture Outdoor Co., Ltd. (hereinafter referred to as "Fevture"), the press conference will officially announce Bear Grylls as the brand ambassador for Discovery Expedition China. A brand-new DX/BG outdoor survival product line named after Bear Grylls will be launched, and together with Bear, the specific routes for the “Extraordinary Journey — Mystery Lands Crossing” activity across China’s four major uninhabited areas will be unveiled. Bear will then attend a series of events including the flagship store opening at Golden Resources Mall and a Beijing fan meet-and-greet, interacting extensively with fans across China.
―― True to the Discovery Spirit
―― The Discovery Expedition brand originates from Discovery Channel. As an outdoor brand under Discovery, it aims to continue the spirit of adventure, exploration of nature, and pursuit of the unknown that Discovery is known for. With practical overall designs enhanced by three-dimensional tailoring techniques, paired with its proprietary D-TECH technology platform, the brand offers consumers a full range of self-driving equipment.
―― Through Bear’s China Tour, Discovery Expedition hopes to share Bear’s extraordinary life experiences and insights with fans, allowing people to better understand the remarkable Bear, experience authentic Discovery Expedition products, and encourage participation in the “Extraordinary Journey — Mystery Lands Crossing” event. This is an extraordinary journey of exploring the wonders of nature, the mysteries of human culture, and the extremes of resilient life.
To learn more about Discovery Expedition, please visit the official Discovery Expedition website:
http://www.toread.com.cn/discovery/
and the Discovery Expedition Tmall flagship store: http://discoveryexpedition.tmall.com/
or follow the official Weibo for interaction: http://weibo.com/DISCOVERYEXPEDITION