Recently, the Black Diamond Beijing flagship store held a basic rock climbing training session tailored for outdoor professional store staff. The purpose of this training event was not only to enhance the professional skills of the staff, but also to allow on-site experience with all the latest BD seasonal products on display in the store. Technical experts were also present to answer product-related questions. Here, they could gain a more detailed and in-depth understanding of BD products as well as the brand’s culture, ultimately enabling them to better serve consumers. This BD equipment training session, hosted at the BD Beijing flagship store, provided BD dealers and sales staff in the Beijing area with a more comprehensive opportunity to gain an in-depth understanding of BD products.
Instructor Kang Hua demonstrating the use of passive protection (cams) used in traditional rock climbing
About the Black Diamond Beijing Flagship Store
The world’s first Black Diamond flagship store — the Black Diamond Beijing flagship store — opened on June 20, 2014, in the Baiziwan area of Beijing’s Chaoyang District. In addition to providing domestic outdoor enthusiasts with a full range of products and services, it also aims to guide and standardize the domestic market for BD products, serve existing professional outdoor stores that carry BD products, help consumers better understand the BD brand, and thus make more appropriate choices when selecting BD products.