Xianyang welcomed 3.72 million visitors and earned 2.06 billion yuan during the National Day Golden Week

    With clear autumn skies and the fragrance of osmanthus in the air, Xianyang City achieved significant growth in both tourist arrivals and total tourism revenue during the National Day Golden Week. According to statistics, the city received a total of 3.72 million visitors, a year-on-year increase of 20%, and generated a total tourism revenue of 2.06 billion yuan, up 17.1% year-on-year. Among these, rural tourism attracted 1.88 million visitors, with a total tourism revenue of 630 million yuan.

    To ensure the safe and orderly operation of the National Day Golden Week tourism market, the Xianyang Municipal Government held a special teleconference before the holiday to arrange and deploy holiday tourism work across the city. The General Office of the Municipal Government issued the "Notice on Ensuring the Smooth Operation of National Day Tourism Golden Week," which comprehensively arranged work related to tourism safety, traffic management, service quality improvement, tourism public services, and information promotion. Before and during the holiday, the Municipal Holiday Tourism Command Center Office, in conjunction with departments such as public security, industry and commerce, health, transportation, pricing, and safety supervision, carried out multiple joint enforcement inspections of holiday tourism. These efforts strengthened tourism law enforcement, comprehensively rectified the tourism market, and focused on ensuring all aspects of holiday tourism work. The meticulous planning and strict enforcement procedures effectively safeguarded the stability of Xianyang’s tourism market during the National Day period, providing a solid foundation for the growth of the tourism economy.

    In recent years, self-drive tourism has gradually become the mainstream trend. During this year’s Golden Week, Xianyang enjoyed consecutive days of fine weather, making it highly suitable for travel. Coupled with the policy of free tolls for small vehicles on highways and various tourism festivals and promotional activities such as the “11th Xianyang Golden Autumn Harvest Tourism Festival,” the tourism market was greatly stimulated, bringing boundless vitality to holiday tourism. According to surveys, self-drive tourism was the primary mode of travel for visitors to Xianyang during this Golden Week. The 4A-level tourist attractions Qianling Mausoleum, Maoling Mausoleum, Hanyangling Mausoleum, and Malan Revolutionary Site collectively received 142,000 visitors. The Sea World Hot Springs accumulated 20,000 visitors, while wellness centers such as Yangshengtang Foot Therapy, Chongying Wellness Club, and Zhongdi Spa also saw significant increases in visitor numbers.

    The biggest highlight of Xianyang’s tourism during this year’s National Day was rural tourism. Liquan Yuanjia Village received 780,000 visitors cumulatively, while Xingping Mawei Posthouse nearly surpassed Yuanjia Village with nearly one million visitors. Chunhua agritainment sites collectively received 200,000 visitors, and Weicheng Dashitou Village welcomed 30,000 visitors. Other rural tourism spots such as Qindu Beihuai Village, Yongshou Loess Land, Xunyi Tangjia Village, Bin County Shilang Lake, and Chengjiachuan Folk Village each received over 10,000 visitors. Additionally, ecological tourism and leisure tourism destinations such as the Weihe River Ecological Corridor, Liquan Lake, Chunhua Yetai Mountain, and Xunyi Shimen Mountain have emerged as new highlights. The Xianyang Lake scenic area saw daily visitor flows exceeding 100,000 people. The occupancy rates of hotels such as Shaanxi Aviation Grand Hotel and Times Dynasty Hotel reached over 92%.

    In accordance with the unified arrangements of the Xianyang Holiday Office, relevant departments carried out public awareness campaigns for civilized tourism in key areas such as major transportation hubs, public squares, commercial districts, and tourist attractions across the city. These efforts aimed to enhance citizens' tourism civility and strengthen tourists’ awareness of civilized behavior. The Xianyang Cultural Relics and Tourism Bureau also issued the "Open Letter to Visitors to Xianyang" and the "Initiative to Tourism Industry Stakeholders in Xianyang: 'Welcome National Day,' Ensure Safety, Improve Services, and Promote Development" through various media channels. These initiatives called on tourists to engage in safe and civilized tourism, and urged tourism practitioners to provide high-quality services and operate with integrity, thereby fostering a festive and harmonious tourism atmosphere.

    Additionally, during the National Day Golden Week, Xianyang’s major tourist attractions experienced smooth traffic and good order, with no tourism safety incidents or complaints reported.