Ride with us and create legendary journeys together.

The Nitecore Cycling Team was founded on September 30, 2014, consisting of a team of cycling enthusiasts who share a passion for riding, sports, and life. For riders, cycling is an attitude and a reflection of a healthy lifestyle; but for the Nitecore Cycling Team, cycling is not only a way to enjoy life and pursue health, but also a responsibility and mindset to be accountable to users and to strive for better products. They hope that while enjoying the joy of cycling, they can experience the brand's products firsthand from the user’s perspective and apply them responsibly, in order to better optimize product design and deliver a more satisfying user experience. This allows more people to feel the positive, healthy, and energetic brand culture that Nitecore represents.

On the morning of September 30, as sunlight bathed the earth, after a grand founding ceremony,a4-member team clad in professional cycling gear, wearing helmets and sunglasses, equipped with other professional cycling equipment, rode mountain bikes into the wind and headed south,kicking off the Nitecore Cycling Team’s first riding activity—the "800-Li Hainan Island Loop Ride."

The Nitecore Cycling Team started along the eastern route, and after reaching Sanya, returned via the western route.Hainan is an island where life moves at a leisurely pace, separated from the mainland by the strait, with its own unique charm. While the Nitecore riders sped by, ox carts slowly meandered through the coconut groves of East Suburb and the lanes of Yazhou. As the riders set out early in the morning, locals were leisurely sipping coffee at the food stalls in Xinglong. Along the journey, the Nitecore cyclists alsomet many like-minded fellow travelers, including local students from Hainan, teams from Guangdong, and even a cycling team that had traveled all the way from Liaoning thousands of miles away. There were also solo adventurers and independent hikers. People gathered here with a shared goal, even repeatedly crossing paths along the journey, sharing laughter, encouragement, photos, and friendships.

For this ride, the Nitecore Cycling Team was fully equipped with a premium set of cycling gear, including mountain bikes, the new Nitecore B20 bicycle light, Niteye Bangji bike strap hooks, Xiyangyang saddle lights, colorful clips, Whirlwind wheels, digital arm bags, as well as Nitecore repair tools and tactical pens. This cycling activity aimed to experience the gear firsthand, discover both strengths and areas for improvement, in order to better optimize the products and enhance the user experience. These pieces of equipment were not only thoroughly tested by the Nitecore riders during their 800-li Hainan Island loop ride, but also became the object of envy among fellow cyclists they met along the way.

On October 10, the Nitecore Cycling Team successfully completed the "800-Li Hainan Island Loop Ride" as scheduled, arriving safely in Yangjiang. This was the starting journey for the Nitecore Cycling Team, as well as an innovative journey in product experience activities for Nitecore.