Making every home truly unique — Tujia strengthens its platform strategy

    On October 16, Tujia unveiled its platform strategy in Beijing, sharing insights on future trends in the vacation rental industry, rewarding top-performing merchants, launching the “Tujia Path” app, and introducing new platform partnership policies to better support third-party merchants. Lu Jun, co-founder and CEO of Tujia, stated at the event that the platform will be Tujia’s most important core business going forward, with commission income from merchants maintaining double-digit quarterly growth. Tujia will continue to increase support for partner merchants.

(Ms. Melissa Yang, Co-founder and CTO of Tujia, presents an award to the winner of the Best Quality Award)

    At the event, Tujia also recognized select high-quality merchants who were invited to attend, celebrating their outstanding achievements in service and operations. These star merchants also shared their business insights through interview videos and live discussions. One merchant mentioned in the interview that since partnering with Tujia after opening their apartments, they have maintained a commitment to high-quality service. Currently, 40% of their orders come from Tujia, making it their largest booking channel. Through Tujia’s specialized platform, merchants can also build greater credibility, giving more guests the opportunity to share their unique accommodation experiences through reviews.

“The vacation rental market is still in its early stages. Only by growing the market together with our partner merchants can this industry have a brighter future,” said Lu Jun, co-founder and CEO of Tujia.