On October 26, the first-ever "Shenyang 8K Zombie Run," hosted by the world’s top outdoor brand Salomon, was held at Shenyang Lilac Lake Park.
The "Shenyang 8K Zombie Run" spanned 8 kilometers, with the course encircling the scenic Lilac Lake, whose beauty lives up to its name. The 1,700 participants were divided into human and zombie groups. The human group, wearing colored ribbons around their waists, set off first, while the zombie group started five minutes later, aiming to chase down the human runners and snatch their ribbons. The top three finishers in both the human and zombie groups would win running gear valued between 1,000 and 5,000 RMB, sponsored by Salomon.
This edition of the "Shenyang 8K Zombie Run" attracted over 1,700 running enthusiasts from Shenyang and across the country, including elderly participants and young children. Everyone arrived early at the check-in area to register and pick up their race bibs, or gathered at the makeup zone to have professional artists apply their desired "zombie makeup" before taking photos for sharing on Weibo and WeChat. Laughter filled the air as everyone had a great time.
When the event began, the host announced the competition rules, but suddenly a large wave of "zombies" appeared on stage, snatching the microphone from the host and interacting with both the "zombies" and "humans" in the audience. They raised their hands and shouted loudly, creating an electrifying atmosphere. While the zombies were admiring their makeup at the front of the stage, the human group, with their colorful ribbons, set off first. Fifteen minutes later, the zombies roared out of the starting line and charged toward their targets — the humans.
In the end, after intense competition, three runners from the human group and three from the zombie group emerged victorious, claiming the top honors and taking home valuable Salomon running gear. Additionally, dozens of lucky runners were randomly selected to receive Salomon-branded equipment.
When asked why Salomon organized such an event, Mr. Zhang Ji, Market Manager of Amer Sports China, said: "Salomon is a French brand that has, for decades, upheld the philosophy of 'designed for freedom.' We hope the products we design allow more people to run freely and enjoy the joy of running. Meanwhile, as a city with one of the strongest sporting atmospheres in the country, Shenyang has seen more and more runners choosing Salomon gear and joining our 'urban trail' or 'mountain trail' events. This event provided a platform for the many running enthusiasts in Shenyang to run freely and laugh heartily, with the hope of inspiring even more people to join this healthy and fashionable sport."
About AMER SPORTS
AMER SPORTS is a world-leading sports equipment brand management group that has been providing professional athletes and amateur sports enthusiasts with cutting-edge sports technology products globally. Founded in Finland in 1950, the company went public on the NASDAQ OMX Nordic Exchange in 1977.
From winter to summer sports, indoor to outdoor activities, individual to team sports, and from adults to children — from professionals to casual enthusiasts — Amer Sports is committed to delivering optimal athletic performance and the most enjoyable experiences. Its brand portfolio covers a wide range of sports including tennis, badminton, golf, alpine skiing, cross-country skiing, skateboarding, fitness equipment, cycling, trail running, hiking, and diving. As a comprehensive, all-season top-tier sports equipment brand manager, Amer Sports boasts a rich product line that transcends seasonal trends and remains a stable leader in the global market. Each of its brands enjoys outstanding reputations in their respective fields and is the preferred choice of numerous world champions.
AMER SPORTS has established its wholly-owned Chinese subsidiary — Amer Sports China Trading (Shanghai) Co., Ltd. — which fully manages the marketing and sales of all AMER SPORTS brands in China, providing business partners and consumers with high-quality products and services.
Currently, AMER SPORTS’ main brands directly operated in China include the premium outdoor and winter sports brand Salomon, the leading tennis and badminton brand Wilson, the fitness equipment brand Precor, and the sports watch brand Suunto. Official website: www.amersports.com
About the SALOMON Brand
Born in 1947 in the heart of the French Alps. With strong convictions and passion, we are fully dedicated to the development of mountaineering and the continuous improvement of mountaineering gear. Through relentless research and overcoming challenges, we leverage advanced technology to create unparalleled equipment that empowers you to conquer mountains and surpass your limits. For more details, visit the official SALOMON website: www.salomon.com
It is reported that in the future, the Salomon brand will also hold various fun and engaging running races and events in Shenyang and other regions across the country.
For more information, follow the official @salomon Weibo account.