The 4th Asia Bike Show concluded successfully in Nanjing, attracting tens of thousands of visitors over its four-day run. A multitude of popular international and domestic brands showcased their premium and new high-performance, innovative, and stylish products, offering buyers, traders, agents, and cycling enthusiasts a visual feast.
Dong Chao, General Manager of Yueou New Sports (left), and Bum Jung, Global Brand Manager of Boreas
To demonstrate the brand’s commitment to the Asia Bike Show, Mr. Bum Jung, founder and Global Brand Manager of Boreas, personally traveled to Nanjing to announce the strategic partnership between the two companies. Regarding Yueou New Sports becoming the exclusive distributor of Boreas in China, Bum noted that Yueou possesses an internet-based mindset and highly innovative operational methods. Beyond its channel sales capabilities, he particularly values the company’s strong marketing strength and its dedicated focus on serving outdoor enthusiasts. He clearly expressed that partnering with Yueou is a joyful development and a win-win strategic move for the Chinese market.
The Asia Bike Show is a high-end exhibition that leads industry trends in sports bicycles. Dealers from across the country flocked to the event, and the Oakley & Boreas booth received continuous attention from media outlets including the official Asia Bike Show media, Bike World, Bike Magazine, and biketo. Visitors discovered many unique offerings not found with other outdoor backpack brands, and many regular exhibitors praised Boreas and inquired about collaboration opportunities. The Yueou New Sports booth was exceptionally popular.
The year 2014 can be described as a year of rapid development for cycling. As an emerging force in the industry, Yueou New Sports has been dedicated over the past year to providing cyclists with high-quality riding gear, allowing more riders to experience the unique charm of cycling. Following this exhibition, Yueou New Sports will continue to uphold this commitment. Leveraging the Asia Bike Show as a high-quality comprehensive platform, it aims to bring distinctive experiences and impressions to riders, dealers, media, and other friends in the industry.
See you all in Nanjing next October！