In 2015, the Asia Outdoor Show is about to celebrate its 10th anniversary. Ten years ago, Asia Outdoor set out in the face of challenges, dedicated to developing China’s outdoor industry. Over the past decade, Asia Outdoor has consistently adhered to one theme: 100% outdoor, which has become the most distinctive feature that sets the Asia Outdoor Show apart from other comprehensive sports exhibitions. Ten years later, besides the two major industry shows in Germany (European OutDoor) and the United States (Outdoor Retailer), the Asia Outdoor Show in Nanjing, China, has become the world’s third-largest professional outdoor exhibition. In 2013, the Asia Outdoor Show successfully obtained certification from the Global Association of the Exhibition Industry (UFI), becoming the first outdoor products exhibition in China to receive UFI accreditation. This achievement is the result of steady progress and is also a source of pride for China’s outdoor industry.
6. Asia Outdoor Industry Awards
Since its establishment in 2010, the Asia Outdoor Industry Awards have upheld the principles of objectivity, fairness, openness, and professionalism. The original intention was to help more outstanding products stand out and gain recognition through the international platform provided by the Asia Outdoor Show. After five years of growth, the Asia Outdoor Industry Awards have gradually earned recognition from major brands, with increasing quantity and quality of entries year after year. We can also witness the rise of Chinese design through these awards, as more and more Chinese brands and local designers are showcasing remarkable design capabilities. We can optimistically predict that in 2015, even more products with excellent design elements will be submitted for evaluation.
Additionally, in 2015, the press conference and promotional activities for the Asia Outdoor Show will continue to be held at the European Outdoor Show. On the occasion of its 10th anniversary, Nanjing Ningfei will collaborate and interact with Messe Friedrichshafen in Germany at the European show, adding extra luster to the 10th-anniversary celebration of the Asia Outdoor Show. Nanjing Ningfei will also, as always, provide support and services to those interested in participating in or visiting the European Outdoor Show, building a bridge between Chinese and European exhibitions.
A decade has passed in the blink of an eye. Over these ten years, the Asia Outdoor Show has witnessed the development of China’s outdoor industry from a relatively long initial stage, to a brief period of explosive growth, and then back to a phase of rationalization. The Asia Outdoor Show and China’s outdoor industry have long formed a symbiotic relationship. For this 10th-anniversary celebration, the organizers of the Asia Outdoor Show welcome your participation.