ODLO, a Swiss outdoor brand with over 65 years of history, leads European sales in its underwear line and is affectionately dubbed the “European functional underwear king” by consumers in Hong Kong and Taiwan. In 2013, ODLO officially entered the mainland China market. On November 18, 2014, ODLO held the launch event for the REVOLUTION Merino Sport Base Layer Collection in the 798 Ullens Center for Contemporary Art.
