Creating a traditional French festive scene to take you into a dreamlike mini Paris
Hong Kong, November 25, 2014 /PRNewswire/ -- Synonymous with top-tier shopping, high fashion, refined living, and exquisite international cuisine -- The Landmarkeventhas officially launched today its“Fashionable Paris Christmas”themed Christmas installation, transforming into a miniature version of Paris and presenting a series of holiday shopping treats to evoke the joy of Christmas.
French fashion designer Ines de la Fressange interprets traditional French Christmas in a highly creative way for The Landmark through her fashion brand.
French fashion designer Ines de la Fressange interprets traditional French Christmas in a highly creative way for The Landmark through her fashion brand.
To complement The Landmark’s Fashionable Paris Christmas theme, The Landmark Alexandra will feature a vibrant candy house to help customers pick sweet gifts for their loved ones.
The LandmarkeventIn collaboration with Ines de la Fressange — a designer, author, fashion consultant, supermodel, and Karl Lagerfeld muse — The Landmarkeventhas been transformed into a microcosm of Paris. Across four interlinked iconic buildings — The Landmark atrium, The Landmark Alexandra, The Landmark Chater, and The Landmark Prince’s — the traditional Parisian Christmas scene is displayed.eventThe atrium, as well as four interconnected landmark buildings — Landmark Alexandra, Landmark Chater, and Landmark Prince's — showcase a traditional Parisian Christmas scene.
Drawing inspiration from her childhood memories, Ines has designed a series of unique installations that depict Parisian festive scenes, infusing The Landmarkeventwith the stylish elegance of a Fashionable Paris Christmas during this season of celebration.atmosphere.
A Paris-themed Christmas light show will begin with enchanting melodies, featuring a total of 1,000 light arrangements that cleverly create 282 unforgettable Christmas moments: Santa Claus appearing on the bell tower, couples sharing sweet kisses at a Parisian café, happy families passing by an outdoor Christmas ice rink, and a glamorous fashion show shining brightly — all dazzling visitors with radiant, interwoven lights.
To create the stunning“Fashionable Paris Christmas”installation,The LandmarksceneSpecial guests included 150 international master artisans who ingeniously brought to life a vivid tableau of traditional French Christmas using 160 French dolls designed around the Ines concept, paired with 3,000 delicate components: ladies enjoying Christmas shopping, fathers and sons carefully decorating the Christmas tree, mothers and daughters sending postcards to Santa Claus, and charming gentlemen proposing to their loved ones by the river. In addition, customerscan alsospot two Ines dolls -- — one strolling in the park with her beloved dog, and another seated in the front row enjoying a fabulous fashion show. The atrium of Landmark Plazafeaturesa Parisian street scene complete with an elegant clock tower, hot air balloons, and a rumbling tram; Landmark Alexandra showcases a joyful and colorful candy house; while Landmark Chater features a Citroën car loaded with gifts, creating a strong festive atmosphere.
This Christmas, Landmark Plazahasspecially prepared Ines-inspired postcards for children to write down their Christmas wishes and send to Santa Pere Noel. Traditional Parisian mailboxes are placed throughout four landmark buildings of Landmark Plaza, in the underground atrium of Landmark Plaza, as well as on the first floors of Landmark Chater, Landmark Alexandra, and Landmark Prince’s. Landmark Plazaiscommitted tosupportingthe Make-A-Wish Foundation, and for every postcard sent by a child, Landmark Plazawill donate HK$20.“Landmark Plaza”alsoencouragescustomers to join in the goodwill — those who donate between HK$30 and HK$50 will receive French candies, and those who purchase the Landmark Plaza–exclusive Parisian-style tote bag, designed by Ines and priced at HK$100, will receive a special gift from Landmark Plaza.
LandmarkPlazaAt the same time,customers are encouraged to contribute to charity. By donating HK$30 to HK$50, they can receive French sweets; and by purchasing the Landmark Plaza limited-edition Parisian-style tote bag, designed by Ines for HK$100,LandmarkPlazaLandmarkAll proceeds will be donated to share the festive joy with children in need.
LandmarkPlazacordially invites customers to visit and discover premium winter fashion, stunning holiday decorations, and carefully select gifts for loved ones, while enjoying the stylish Parisian Christmas..From November 24 to December 26, 2014, customers who spend HK$5,000 or more are eligible to join the lucky draw for a chance to win one Landmark Plaza voucher worth HK$500*. In addition, customers who spend HK$50,000 or more will receive a Landmark Plaza voucher valued between HK$500 and HK$13,000; the customer with the highest spending will receive a Landmark Plaza voucher worth HK$200,000.PlazaOne voucher*. In addition, customers who spend HK$50,000 or more will receive a Landmark voucher valued between HK$500 and HK$13,000;Plazathe customer with the highest spending amount will also receive a Landmark voucher valued at HK$200,000.PlazaVoucher