Los Angeles, Nov. 26, 2014 /PRNewswire/ -- Recently, the European travel homepage of TUFeng Travel Network officially went live, marking TUFeng’s official entry into the market.
TUFeng Specially Promotes European Loop Bus Tours
TUFeng European Homepage Goes Live European and American Product Lines Running Neck-and-Neck
Opening the TUFeng European homepage reveals four concise and bright sections::The first is the Activities section; the second is the Top 10 Best-Selling Products, the third is European Loop Tour Products, and the fourth is the User Photo Sharing section;TUFeng only began expanding its European business in the middle of this year. After several months of effort, it has already launched more than 500 product routes, covering popular destinations in Southeast, West, and Central Europe. The product features adhere to TUFeng’s “destination travel expert” style: one is group tours with local departure, emphasizing in-depth travel; the other is independent travel, supported by European visas, hotels, car rentals, transfers, pocket Wi-Fi, and numerous day tour products. Wang Zhiquan (Michael Wang), head of TUFeng’s European Department, said: “The launch of the European homepage represents that TUFeng has elevated its European business to the same level of importance as its American business, meaning there will be significant improvements in resource allocation, market investment, and user experience from all angles. It makes it easier for TUFeng users to choose European products, and we look forward to European products bringing a new travel experience for Chinese travelers in Europe.”.”
Featured Loop Bus Tours Take Userson a Tour of Europe
There is a prominently featured section on the European homepage themed “Loop Through Europe, Travel Freely at Will” — the European Loop Bus Tours. The European map is divided into five loop routes, each distinguished by a different color: the red line takesusersto experience the fashion and romance of Western Europe, the green line takesusersto explore the essence of “Italian” art; the blue line takesusersto rediscover the dreams of four Eastern European countries; the purple line takesusersto enjoy British charm; the yellow line takesusersto experience the allure of Spain and Portugal. This product covers over 50 cities in 15 European countries, allowing customers to freely select destination cities and the number of days based on their needs, automatically matching the best route. The biggest feature of the product is its flexibility and affordability; customers can choose their boarding and alighting locations and combine routes freely. At just €68 per day (including accommodation, transportation, and guide fees), departures are available every day of the year,truly enabling a spontaneous trip to Europe.Wang Zhiquan (Michael Wang), head of TUFeng’s European Department, said that to align with market trends, they have launched this first-stop product for a European introductory experience, suitable for guests seeking cost-effectiveness, hoping to visit many famous cities or attractions within a limited time, and who do not have much energy to plan travel itineraries. Based on this loop product, guests can also choose other in-depth travel products on TUFeng.
In 2014, a pivotal year of transformation in Tuniu's history, the company successfully joined the Ctrip family at the beginning of the year. Following this, Tuniu set new positioning and goals — evolving from being “No. 1 in American travel” to becoming “No. 1 in overseas destination travel.”.Mr. Wang concluded by noting that recent data shows that European destination travel has been growing increasingly popular, with Chinese travelers’ enthusiasm for visiting Europe also on a steady rise. 2014 was a year of preparation. Although their current product offerings are still in the expansion phase,from the backenddata, it is evident that the monthly average number of inquiries and orders for European travel have both seen growth of over 50%; 2015 will be the strategic inaugural year for Tuniu to step out of the Americas and enter Europe. Next year,Tuniuwill continue to refine its European destination products, constantly meeting travelers’ needs and rapidly moving toward a mature phase.