The co-founder of China Yoga Journal brings travel-friendly yoga classes to the Westin Wellness Trend, offering more wellness experiences for Chinese business travelers
Beijing and Shanghai, November 26, 2014 /PRNewswire/ -- The Westin Hotels & Resorts announced that Yin Yan, co-founder of China Yoga Journal, has become one of the brand's Asia-Pacific Wellness Ambassadors, participating in the Westin brand’s Wellness Trend activities -- This global brand campaign, with a total investment of up to 90 million RMB, will introduce a series of innovative global collaborations and initiatives, deeply showcasing the six pillars of wellness of the Westin brand, aiming to enhance the physical and mental well-being of guests and associates at Westin hotels worldwide.
(From left to right): Mr. Qian Jin, President of Greater China, Starwood Hotels & Resorts Worldwide, Inc.; Yin Yan, Westin Asia-Pacific Wellness Ambassador and co-founder of China Yoga Journal; and Mr. Ben Lee, Global Brand Leader for Westin Hotels & Resorts and Le Méridien, attended the launch event of the Westin Asia-Pacific Wellness Ambassador at the newly opened Blue Bay Greentown Westin Resort.
Yin Yan, Westin Asia-Pacific Wellness Ambassador and co-founder of China Yoga Journal, demonstrates yoga poses using the Heavenly Bed. Travel-friendly yoga classes tailored around the six pillars of wellness of the Westin brand will offer more health experiences for Chinese business travelers.
"It is precisely because of the Westin brand's unique global positioning in wellness that has driven its rapid expansion in the Asia-Pacific region. We appointed Asia-Pacific Wellness Ambassadors to further customize wellness programs to meet the needs of business travelers in this region," said Ben Lee, Global Brand Leader for Westin Hotels & Resorts and Le Méridien. "With her wealth of experience and dedication to wellness, Yin Yan’s values align perfectly with the Westin brand. We are delighted to collaborate with her to bring more wellness inspiration to our Chinese guests and associates, and together explore a world of holistic wellness."
As one of the Westin brand’s Asia-Pacific Wellness Ambassadors, Yin Yan will help busy guests relax through a series of six Chinese yoga video tutorials over the next year. The courses will be available in all Westin hotel rooms nationwide and can be accessed via the SPG Youku webpage and wellbeinginyou.com. The yoga tutorials incorporate simple yoga movements aligned with the six brand wellness concepts of Westin: Feel Well, Work Well, Move Well, Eat Well, Sleep Well, and Play Well.
Yin Yan previously served as the editor-in-chief of the Chinese edition of Yoga Journal and Yoga Digest, and has also published several books on travel and spirituality. She began her dedicated practice journey in Rishikesh, the birthplace of yoga in India. She is married to Mohan, a renowned Indian yoga master and co-founder of China Yoga Journal. Since its establishment in 2004, China Yoga Journal’s branches in Beijing, Shanghai, and Guangzhou have served over 10,000 yoga teachers and instructors. As a co-founder of China Yoga Journal, Yin Yan also helped establish China’s first yoga academy, aimed at training yoga instructors to carry forward the ancient Indian practices of meditation and physical training.
"I am truly honored to be appointed as the Westin brand’s Asia-Pacific Wellness Ambassador," said Yin Yan, founder of China Yoga Journal. "I believe yoga makes our lives beautiful and meaningful. The practice of yoga can inspire you to achieve holistic wellness – improving the mind, boosting energy, maintaining balance, and increasing flexibility. The Westin brand’s promotion of wellness is very much in line with yoga. I am also very excited to support the Westin brand, its employees, and guests in pursuing a more balanced and healthy lifestyle by sharing the techniques and benefits of yoga."
Blue Bay GreentownThe Westin Resort recently launched the Westin Weekend Yoga Package
The newly opened Blue Bay Greentown Westin Resort will also soon launch a Westin Weekend Yoga Package developed in collaboration with Yin Yan, allowing guests to enjoy classic Westin wellness programs and services along with a yoga experience.
The resort is located in Blue Bay Town on the southeastern coast of Hainan Island in Clearwater Bay. Built as a world-class resort community, it stretches along a curved coastline that is half rocky shore and half sandy beach, offering guests breathtaking views of the South China Sea.
To better serve as a serene retreat for guests, the resort will feature China’s largest Westin Heavenly Spa by WestinTM. Covering a total area of 2,300 square meters, it includes VIP spa villas and multiple private spa villas, where guests can enjoy a range of revitalizing professional treatments in a tranquil and peaceful environment.
The resort integrates an 18-hole Jianhu Blue Bay Golf Course, a golf club, a commercial center, various coastal resort facilities, and a high-end residential community. It is just a 40-minute drive from Sanya Phoenix International Airport and provides easy access to several natural attractions in Lingshui, such as Nanwan Monkey Island, Coconut Island, Xiangshui Bay, Diaoluo Mountain, and Xiaomei Lake.
The Blue Bay Greentown Westin Resort will launch the Westin Weekend Yoga Package in 2015. For more information, please visit www.westin.com/bluebay.