As Christmas and New Year’s Day approach, the peak season for overseas travel is once again upon us. Various travel companies have launched low-price promotional campaigns. When I visited the website of one major travel player, I found that the promotions for Spring Festival travel routes were prominently featured on the homepage. However, aside from offering the lowest prices across the web, none of them seemed particularly appealing. On the contrary, a fresh and eye-catching travel sharing event called “Run to the World, Off We Go!” launched by the emerging overseas tour guide booking platform XianLvke really stood out.
It is reported that this event will run from the end of November until Christmas. “Run to the world ! Run to the World, Off We Go!” is the theme of this travel enthusiasts’ sharing competition.
I learned that to participate, netizens only need to follow XianLvke on WeChat, enter the “Xian Community,” write the competition sharing line “Photo location + Next place I want to go + I’m with XianLvke, come and like me!” (for example: Bangkok, next stop Tokyo ! I’m with XianLvke, come and like me!), upload their photos to the XianLvke WeChat [Xian Community], and they can join the competition. Users can share their photos to their Moments and invite friends to vote for their entries. Voting is simple—just like or comment. Each user can upload 1–3 favorite travel photos at most.
“Run to the World, Off We Go!” adopts a judging format similar to “The Voice of China,” which combines professional judges’ evaluations with the popularity of the entries. To this end, XianLvke has specially invited Mr. Fan Hanhua from the China Photographers Association to serve as a judge. Of course, the most exciting part is the rich prizes offered: round-trip flights to Thailand plus full local service by Xiao Xian, an iPad Air, a Polaroid camera, and other fantastic giveaways.
As China’s post-80s generation has become the main consumer force, the O2O model has become more readily accepted by consumers. But spontaneous travel is not so easy—despite searching countless travel guides online before departure, many still find themselves exhausted upon arrival due to language barriers and cultural differences. XianLvke, China’s first P2P overseas tour guide booking platform, precisely identified this pain point and was the first to introduce destination-based Chinese-speaking tour guide services.
Hu Jie, CEO of XianLvke, said in a recent interview, “Travelers can select guides online, and once the booking is completed, they can embark on their cross-border journey right away—spontaneous and stress-free, as easy as visiting a friend, fully enjoying a truly ‘personalized, in-depth, and free’ travel experience.” This event will continue until the end of December. In addition, targeting the overseas travel audience, XianLvke will continue to launch more fun and innovative activities to stimulate and boost the enthusiasm of travel enthusiasts.