Shanghai, December 4, 2014 /PRNewswire/ -- As the first domestic website dedicated to island tourism, Bubble Sea Travel Network aims to provide users with the most comprehensive and professional global island travel information, travel intelligence, trip guides, and product booking services. This time, Bubble Sea Travel Network has specially teamed up with the Marianas Visitors Authority to launch a series of online and offline promotional campaigns for the "8th Marianas Cycling Rally."Aimingto attract more travelers passionate about island fun, outdoor sports enthusiasts, and sports fans to pay attention to Saipan, participate in and experience the "8th Marianas Cycling Rally," and deeply enjoy the "riding fun" in Saipan.
Online, Bubble Sea Travel Network not only created a custom event guide on its official website for this race -- covering various aspects such as race introductions, competition maps, Saipan attractions, and fun guides. While focusing on the race content, it also delved into the charm of Saipan as an island travel destination. It even specially designed an exclusive travel product called "Riding Fun in Saipan" for the event, making it convenient for participants to enjoy both the island and the race — one day of racing and three days of vacation, balancing fun and competition effortlessly. The Weibo and WeChat interactive micro-topic #WhyILoveCycling# also attracted nearly 630,000 netizens to participate.
Bubble Sea Travel Network's "Riding Fun in Saipan" Online Registration Page
Offline, Bubble Sea Travel Network fully leveraged its channel advantages and promoted from multiple angles, covering offline outdoor stores, cycling clubs, and outdoor enthusiast organizations. During the recruitment process, Bubble Sea Travel Network also placed great emphasis on face-to-face communication with cycling enthusiasts. On-site recruitment at the Pudong Cycling Event and a small Saipan cycling salon further helped more people learn about the event.
After a month of combined online and offline promotional efforts by Bubble Sea Travel Network, it successfully recruited four cycling enthusiasts from three generations — the young, the middle-aged, and the elderly — to fly to Saipan and compete. These participants included both professional cyclists and ordinary leisure riders, with ages spanning from the 1930s generation to the post-90s, achieving full generational coverage.
This is alsothe first time in the history of this cycling race that Chinese senior participants and female riders have been recruited.