The new interface and content-rich platform offer tech-savvy travelers a seamless experience across multiple devices
SINGAPORE, Dec 8, 2014 /PRNewswire/ -- Frasers Hospitality Management Pte Ltd (Frasers Hospitality), the world’s leading brand in premium serviced residences and hotel-style serviced apartments, recently launched its new official website (www.frasershospitality.com), marking a significant milestone in its innovation and effectiveness in digitally engaging travelers through online strategies.
The website's design optimizes the overall online browsing experience, delivering fast, responsive performance and seamless connectivity across desktops and mobile devices. With enhanced interactive features that enrich the user experience, the updated site presents a fresh look and a wealth of engaging content.
The website was designed by web development specialists TravelClick. The new site features user-friendly search functions, filters, and booking options to help guests easily explore and choose from Frasers Hospitality’s global portfolio of 92 residences. It enables travelers to search, book, and manage their reservations online, communicate personal preferences, receive exclusive updates, and enjoy unique benefits through the Frasers Worldwide Membership program.
Additional highlights of the new website include expanded property pages that detail the unique categories, layouts, and amenities of each residence, along with high-quality visual experiences through videos and interactive galleries. Enhanced interactive maps showcasing traveler attractions, as well as a blog serving as a travel guide, are further enriched by useful links to local events, destination highlights, and historical sites recommended by local staff.
To facilitate easier updates, inquiries, and feedback, the site also integrates various social media channels. Guests can easily connect with the brand in real time and “like” or “share” information and experiences on social platforms such as Facebook, Twitter, Instagram, Pinterest and Google+.
“Continuously enhancing our products and services has always been part of our commitment. Our goal is to consistently meet the evolving needs and expectations of today’s tech-driven travelers, no matter where or how they connect to our site,” said Choe Peng Sum, CEO of Frasers Hospitality Management Pte Ltd. “Our aim is to deliver the Frasers Hospitality experience across every possible touchpoint, reflecting the convenience, intuitiveness, service orientation, and innovation of our website. That is our focus in everything we do.”
“A key priority for us was to develop a website that is not only easy to navigate but also responsive, visually engaging, and interactive to foster communication,” said the President of TravelClick International Jan Tissera . “We were commissioned to deliver top-tier digital services, and we have set a new standard for the online experience of corporate travelers visiting Frasers Hospitality’s newly enhanced website.”
As a central hub for corporate communications, the website also incorporates the latest web analytics and search technologies, enabling better tracking of visits, engagement, and other key performance metrics to evaluate return on investment and enhance the effectiveness of online marketing strategies.
The website provides clear information on the “Quality Serviced Residence Awards and Hotel Residences Awards” earned by Frasers Hospitality. These awards were received across 49 major cities and gateways worldwide, including Asia, Australia, the Middle East, and Europe. The award-winning residences include the flagship Fraser Suites, Fraser Place, and Fraser Residence international residences, as well as the Frasers Hospitality-managed Quest Serviced Residences and Capri by Frasers Hospitality, all conveniently located in prime destinations.
In line with its focus on technology and innovation, Frasers Hospitality has also enhanced business intelligence and global content management systems, providing guests with high-speed internet access and seamless connectivity throughout their stay.
Frasers Hospitality Management Pte Ltd’s global portfolio—including properties under development—comprises 92 residences across 49 key gateway cities and offers over 16,000 serviced apartment rooms worldwide.
About the Frasers Hospitality Brand
Frasers Hospitality is a global hotel management and operations group with a luxury serviced residence presence across Europe, North Asia, Southeast Asia, the Middle East, and Australia under its prestigious Fraser Suites brand.
Committed to offering business travelers distinctive serviced residences that provide peaceful personal space, a homely atmosphere, opportunities for socializing, and quality time with family, the group’s three core brands (Fraser Suites, Fraser Place, and Fraser Residence), along with Quest Serviced Residences and Capri by Frasers Hospitality, are thoughtfully designed to meet varied guest needs.
About Frasers Centrepoint Limited
Frasers Centrepoint Limited (FCL) is a well-established international real estate company and one of Singapore’s leading property groups, with total assets of approximately S$11.4 billion as of March 31, 2014. FCL’s three core businesses span residential, commercial, and hospitality property sectors across more than 30 cities in Asia, Australia, Europe, and the Middle East.
Frasers Centrepoint is listed on the main board of the Singapore Exchange Securities Trading Limited (SGX-ST). The company is also the sponsor of two real estate investment trusts listed on the SGX main board: Frasers Centrepoint Trust and Frasers Commercial Trust, which focus on retail, office and commercial spaces, and hotel properties, respectively.
Frasers Centrepoint has earned numerous prestigious local and international awards, reflecting its exceptional service standards, best practices, and strong commitment to sustainability.
For more information about Frasers Centrepoint, please visit: www.fraserscentrepoint.com.