Sparks from Lingnan Ignite Hotel Industry Trends
HOTELEX Guangzhou 2015
Shanghai, December 10, 2014 /PRNewswire/ -- The Shanghai International Hospitality Equipment Expo (HOTELEX Shanghai) has been successfully held for 23 years, and its storied journey has established its leading position in the hospitality equipment exhibition industry. In 2014, HOTELEX made its first regional expansion by launching a sub-event in Southwest China, HOTELEX Chengdu, which achieved tremendous success.
In 2015, building on its foundation in Shanghai and following up with Chengdu, HOTELEX is expanding into Guangzhou to tap into the southern China market. Guided by the China Tourism Hotels Association, and jointly organized by Shanghai UBM Sinoexpo International Exhibition Co., Ltd. (UBM SINOEXPO) and Guangzhou Zhonglian Industrial Co., Ltd., the "HOTELEX Guangzhou 2015 Shanghai International Hospitality Equipment Expo (Guangzhou)" will grandly commence simultaneously at the Guangzhou Poly World Trade Center Expo and the Guangzhou Nantian International Hotel Supplies Wholesale Market from November 23 to 25, 2015. With an exhibition area exceeding 200,000 square meters, booth sales are now fully underway.
Commercial Hub of Southern China, Endless Business Opportunities
The development of Guangdong's tourism and catering industries ranks among the top in the nation. According to statistics from the National Tourism Administration’s website on the number of five-star hotels nationwide, Guangdong Province has 120 five-star hotels and more than 187 four-star hotels. In the first half of 2014, the province’s accommodation industry achieved a turnover of 35.922 billion yuan, up 5.8% year-on-year. During the same period, the province’s catering industry posted a turnover of 147.800 billion yuan, growing by 10.0%. According to data from UniGroup, between 2015 and 2017, commercial hub Guangzhou will see the successive openings of multiple international five-star hotels, including Aloft, Conrad, Park Hyatt, Jumeirah, CTF Tower, and Langham. The entire tourism industry chain is demonstrating vigorous growth, providing excellent business opportunities for related sectors such as mid- to high-end hotel supplies, food and beverages, and hotel construction materials.
HOTELEX Guangzhou, supported by HDD (Shanghai International Hospitality Equipment Expo and its series of exhibitions), is set to create a one-stop procurement platform in Guangzhou, covering the entire hotel and catering industry chain in Southern China. By integrating resources with the Guangzhou Nantian International Hotel Supplies Wholesale Market, it aims to bring high-end procurement buyers closer to quality merchants, standardize the market, and benefit the entire industry chain.
Professional Team, Powerful Collaboration
Shanghai UBM Sinoexpo International Exhibition Co., Ltd., established in 1998, is a Sino-foreign joint venture of UBM plc, a London-based listed company, in China. It was formed through the joint efforts of Shanghai Huazhan International Exhibition Co., Ltd. (founded in 1992) and UBM Asia Limited. The company has a team of over 400 professionals. The specialized HOTELEX team at Shanghai UBM Sinoexpo has extensive experience in organizing exhibitions, and the scale and impact of HOTELEX Shanghai over the past 23 years have made it a benchmark event in the industry. The recently concluded 2014 HOTELEX Shanghai featured 19 exhibition halls, attracting exhibitors from over 80 countries across five continents, with more than 2,000 exhibitors and nearly 120,000 professional visitors in attendance. Procurement transactions exceeded hundreds of millions of yuan.
HOTELEX Guangzhou adheres to the successful operational model of HOTELEX and its exhibitor-centric philosophy, innovating by joining forces for the first time with the Guangzhou Nantian International Hotel Supplies Wholesale Market, a subsidiary of its parent company Guangzhou Zhonglian Industrial Co., Ltd., in a strategic partnership.
The Guangzhou Nantian International Hotel Supplies Wholesale Market is the first professional market of its kind in China and currently boasts the highest per-unit value and busiest trade among similar markets. The market has obtained ISO international certification and aligns with global standards. It has been designated by the government as a key cultivation project for a "Hotel Supplies International Procurement Center." The market hosts dealers and manufacturers of hotel supplies from all over China, as well as from over 20 countries including the US, Germany, France, South Korea, and Japan. Its wide range of products and comprehensive quality tiers have earned it strong favor among international buyers, with an export rate exceeding 50%.
For this edition of HOTELEX Guangzhou, UBM Sinoexpo and Nantian, as co-organizers, are joining hands to deeply develop the southern China market. Through seamless integration—exhibits first, then stores, linking exhibitions with shops, and sharing information—HOTELEX exhibitions are significantly extended, market demand is exponentially amplified, and businesses gain more convenient access to first-hand buyer resources, while also tapping into customer needs again via physical stores. The Guangzhou exhibition captures the high ground in the procurement of mid- to high-end hotel supplies and establishes a high-quality service assurance system for both buyers and sellers.
Multi-Pronged Expansion, Integrated Promotion
As a branded event in the industry, HOTELEX not only has a 23-year foundation in Shanghai but has also expanded to Chengdu, the hub of the southwestern market, and Indonesia, a leader in the Southeast Asian market. The synergistic effect shown by the Shanghai, Chengdu, and Indonesian exhibitions will drive the vigorous development of HOTELEX Guangzhou and future UBM brand exhibitions in other regions.
HOTELEX Shanghai has invested nearly ten million yuan in marketing, covering subway ads in surrounding areas, as well as diverse digital promotion channels such as WeChat, Weibo, and EDM, ensuring publicity spans both online and offline, truly achieving “all-day, all-round coverage.” HOTELEX has maintained long-term, positive relationships with over 150 media outlets from the UK, US, India, Singapore, South Korea, and Malaysia. The exhibition site also attracted coverage and commentary from numerous well-known domestic and international media.
Turning to Chengdu, HOTELEX Chengdu has nearly 200 media partners, spanning mass media, hotels, food, hotel supplies, cleaning, home management, and property services. Online new media accounts for two-thirds of the total media partnerships, with nearly a thousand WeChat and Weibo posts generating active fan interaction. The Chengdu exhibition utilizes direct mail to deliver first-hand exhibition information to over 100,000 local Chengdu, Sichuan, Yunnan, Guizhou, and Chongqing hotels and catering enterprises, while benefiting countless others through mass media such as radio, subways, and television.
Overseas, HOTELEX Indonesia takes full advantage of HOTELEX’s overseas agency network, establishing a media relationship web across the Southern Hemisphere in Southeast Asia. The speed and depth with which HOTELEX Indonesia has developed the Southeast Asian market mark the first step in the HOTELEX brand’s global expansion.
PR Newswire and Shanghai UBM Sinoexpo are sibling entities under UBM China. Through PR Newswire’s global news network, real-time information about HOTELEX reaches over 100 countries and regions, making it one of the most powerful promotional tools for HOTELEX due to its speed and extensive reach.
In summary, HOTELEX Guangzhou 2015 will leverage the combined promotional efforts of three major exhibitions—April’s HOTELEX Shanghai, August’s HOTELEX Chengdu, and October’s HOTELEX Indonesia—to passionately convey the professionalism and market value of HOTELEX Guangzhou to exhibitors and buyers before, during, and after the event. Through resource sharing across these three exhibitions, over a hundred media outlets, public platforms, and partner organizations will join forces to promote the Guangzhou exhibition, amplifying the influence of HOTELEX Guangzhou, its exhibitors, and event brands.
Competitions Up Close, Brands No Distance
With the arrival of HOTELEX, the focus is on exhibition services, visitor experience, and interaction between supply and demand. A host of international competitions and events will gather in Guangzhou. The exhibitions and competitions complement each other, offering non-stop excitement..
Coffee Competitions Offer Limitless Excitement. The China Regional Selection of the World Barista Championship (CBC) – Guangzhou Division, the World Latte Art Championship (CLBC) – South China Division, the China Regional Selection of the World Coffee in Good Spirits Championship – South China Division, and the China Regional Selection of the World Brewers Cup – South China Division are all part of HOTELEX Guangzhou. Masters’ dreams are just a spark away, igniting the passion for coffee in Southern China.
China’s top bartenders will compete live, showcasing dazzling flair bartending skills. The China International Bartenders’ Cup (CMBC) – South China Division covers both traditional and flair bartending, becoming a focal point for domestic liquor industry associations, spirits enthusiasts, distributors, and buyers.
The South China Division of the Shanghai International Trendy Drinks Creative Making Competition gathers grassroots beverage enthusiasts, showcasing the latest and most dynamic trendy drinks in history.“I Am the Chef”The South China Division of the Shanghai Baking Masters Competition will present spectacular baking art performances, including chocolate sculpting and sugar art, using creative displays to showcase the boundless excitement of baking, adding a splash of color to traditional baking and allowing more people to enjoy the fun of baking. The South China Division of the Shanghai International Handmade Ice Cream Masters Competition will highlight the unique charm of Italian-style handmade gelato, bringing sweet coolness from Italy.
Guangzhou is also known as the City of Gourmet Food. The Guangzhou HOTELEX Celebrity Chefs Show brings the culinary journey back to its roots and essence. Focusing on Cantonese cuisine, the show vigorously promotes the characteristics of Cantonese dining culture, looks to global cuisines, and passionately showcases exquisite cooking skills, creating one spectacular gourmet feast after another.
The Guangzhou Nantian International Hotel Supplies Wholesale Market will join forces with HOTELEX Guangzhou during the same period to contribute wisdom and strength to the future development of the hotel and catering market in South China. The exhibitions and promotional activities at the Guangzhou Nantian International Hotel Supplies Wholesale Market, along with forums on the future development of the hotel supplies industry at HOTELEX Guangzhou, will be top choices for professional buyers attending the event.
2015 HOTELEX Guangzhou Booth Sales Begin
The exhibit categories of HOTELEX Guangzhou 2015 Shanghai International Hotel Supplies Expo (Guangzhou) include: catering equipment, tableware, guest room appliances and supplies, hotel linens and textile products, hotel IT and security equipment, fitness and leisure entertainment, food and beverages, coffee and tea, baking and ice cream, wine and spirits, hotel construction, hotel engineering, hotel design, hotel cleaning, hotel furniture, and more. Comprehensive and complete exhibition services will be provided to professionals and business purchasers from star-rated hotels, high-end restaurants, coffee shops, bakeries, entertainment venues, as well as dealers, agents, and wholesalers across various industries including tourism, hospitality, catering, and retail.