This year, the “Leaves Accompany My Journey” 2014 Lafuma Member Club Outdoor Experience Tour was held in six sessions across five cities—Beijing, Shanghai, Shenyang, Xi’an, and Changchun—and received an overwhelmingly positive response. Now that the 2014 events have concluded, the spirit of “Leaves Accompany My Journey” has taken even deeper root.
It is reported that the Lafuma “Leaves Accompany My Journey” activity was launched in 2012 and has since organized 15 sessions, covering more than ten regions both in China and abroad. It has now become one of the most well-regarded outdoor club activities in the country. The 2015 events are already in the planning stages, and we believe next year’s activities will be even more exciting.
The Lafuma brand was founded in France in 1930, advocating the philosophies of Unlimit Alpinism (the endless spirit of the Alps) and Pure Ecoism (the spirit of ecological living). Its products are built around the FiT (Fashion into Technology) concept, dedicated to creating the most fashionable outdoor gear that seamlessly integrates leisure living with cutting-edge technology. Lafuma not only focuses on product sales but also places great emphasis on the consumer lifestyle experience—this is precisely why Lafuma has remained at the forefront of the industry for over 80 years.