Beijing, Dec. 15, 2014 /PRNewswire/ -- To commemorate three decades of providing global services to clients, International SOS has unveiled a new logo. The updated brand identity presents a modernized image that will support the organization’s next phase of business growth and development.
International SOS' New Logo
The refreshed brand image has begun rolling out and will be fully launched across 89 countries in the coming months. The International SOS slogan “Global Assistance for a Caring World” (WORLDWIDE REACH. HUMAN TOUCH.) will remain the theme of the new logo. The design concept for both the logo and slogan was based on internal and external research, and extensively tested and reviewed by clients, end-users, and key stakeholders.
International SOS helps thousands of clients implement professional, preventive program planning. These programs are tailored to the medical and travel security needs of corporate employees, project locations, and operational formats. They help ensure employee wellbeing, assist in maintaining business continuity, and avoid costly emergencies. For urgent assistance, International SOS provides globally leading 24/7 medical and travel security assistance services.
Arnaud Vaissié., Co-founder, Chairman and CEO of International SOSe) said:
“Since we first began serving multinational corporations and their employees in Asia 30 years ago, we have come a long way. Today, we have transformed the medical assistance market and pioneered new service areas. I am excited to celebrate International SOS’s 30th anniversary and extend my sincere gratitude to our employees and clients for their long-standing trust and support.
To mark this milestone, the new logo embodies the‘energy and speed of our Global Assistance’(WORLDWIDE REACH.) and the caring arms of our‘Caring World’(HUMAN TOUCH.). It better reflects the integrated preventive programs we offer today. I look forward with great anticipation to the next chapter in International SOS’s journey.”
The Evolution of the International SOS Logo
Watch the video to explore the journey of the International SOS brand. In addition, specially designed30materials are available for the 2015 anniversary. The logo, slogan, and the number 30 can be found here.
In 1985, Dr. Pascal Rey-Herme.and his childhood friend Arnaud Vaissié Pascal Rey-Herme) and her childhood friend Annu.established the first assistance center, AEA International, in Singapore, aiming to provide international-standard healthcare and emergency medical assistance in Southeast Asia. In 1999, AEA International was renamed “International SOS”.e) set up the first aid center in Singapore—AEA International—with the goal of providing international-standard healthcare and emergency medical assistance in Southeast Asia. In 1999, AEA International was renamed “International SOS.”