While the shopping frenzy from Singles’ Day and Double Twelve lingers, the arrival of the “Double Holidays” (Christmas and New Year) has reignited the promotional battle among merchants. In the internet car rental industry, first-time rental discounts are almost a given and not particularly unique. However, during the “Double Holidays,” Youyou Car Rental not only retains its original first-time rental offers but also provides rent reductions, discounts, and generous gifts such as hot spring and movie tickets for users. With multi-layered subsidies spanning both price and gifts, the promotion is unmatched in the industry.
According to reports, as the largest community-based car-sharing platform in China, Youyou Car Rental leverages mobile internet to establish a neighborhood-centered mutual car-use channel, providing car owners and renters with a community-oriented private car sharing service. For the upcoming “Double Holidays,” Youyou Car Rental will make a strong push. In addition to maintaining its existing 39-yuan car rental campaign, it will also launch three rounds of unprecedentedly large discount events across six cities: Beijing, Shanghai, Chengdu, Haikou, Sanya, and Xiamen.
It is reported that the first round of Christmas promotions will run from December 18 to December 22, 2014, and the second round of New Year’s promotions will be held from December 25 to December 29, 2014. Users who place an order or book a vehicle (within 30 days) for at least one day during either of these two campaigns will receive a carefully prepared gift package from Youyou Car Rental, with different offerings based on city. The Christmas gifts include: two hot spring tickets to Beijing Crab Island Eco-Resort, two-person hot spring tickets at Shanghai Fudao Hot Spring, two-person tickets to Ya’an Zhougongshan Hot Springs in Chengdu, two-person tickets to Haikou Volcano National Geopark, two-person tickets to Sanya Haohanpo Shenquan Valley Hot Springs, and two tickets to Xiamen Gulangyu Shell Dream World. The New Year’s gifts include: two movie vouchers for various cinemas in Beijing, Shanghai, Chengdu, and Xiamen, two-person tickets to Haikou Feng Xiaogang Movie Town, and two-person tickets to Sanya Luhuitou Park. The third round is a major benefit giveaway during the “Double Holidays”: if users rent a car for 7 days during the two campaign periods, they can get 1 day’s rent waived, and those who rent continuously for 30 days can enjoy a 30% discount.
Notably, the three rounds of “Double Holidays” promotions at Youyou Car Rental can be used in conjunction with the existing 39-yuan rental campaign, and the same user can participate in both campaign rounds. This means users may only pay 39 yuan to rent a car—and get free access to hot springs or a movie. Why not take advantage of such a great deal?
According to a Youyou Car Rental spokesperson, the reason for launching such substantial discounts is twofold: firstly, to genuinely thank users for their recognition and trust in Youyou Car Rental, and secondly, to encourage users to experience firsthand the safe and convenient car rental services offered by the community-sharing platform. More importantly, by closely linking the discounts and gifts with real-life car rental and usage scenarios, the campaign will effectively educate the market and help cultivate users’ car rental habits.
Like a stone thrown into water causing ripples, Youyou Car Rental’s “Double Holidays” campaign is expected to set off a fierce battle of promotions across the internet car rental industry. For users, this is the perfect opportunity to seize the discounts, rent a car, and hit the road with family and friends to enjoy the fun of traveling by car.