Nowadays, many outdoor brands are trying to create new modes of outdoor exploration, and some have taken their brand philosophies to new heights — Oudoor being one of them.
As an outdoor brand originating from Australia, Oudoor frequently pulls off impressive stunts while promoting its “Australian-style leisure” philosophy. The recent “Hunt the Night Stalker” event that took Shanghai by storm is a prime example, using mysterious, reflective “Night Stalkers” as bait to lure the public outdoors for an exciting chase — delivering thrills and spreading the concept of urban light outdoor adventure.
Starting at 4 PM on December 19, the “Night Stalker Attack: Global Manhunt” campaign officially kicked off, with its first search location set in Shanghai’s Wujiaochang area. On the day of the event, a wave of excitement swept through the venue, drawing in many locals with a rarely seen RV and a mysterious man clad in nighttime reflective clothing — the very “Night Stalker” created by Oudoor and currently wanted worldwide.
It’s reported that the “Hunt the Night Stalker” campaign consists of five parts. Starting December 19, 2014, every Friday at 4 PM, mobile photo “capture the Night Stalker” activities will be launched in five different commercial districts in Shanghai (Wujiaochang, People’s Square, Xujiahui, Lujiazui, and North Sichuan Road). The aim of this campaign is to promote the new autumn/winter reflective jackets from Oudoor’s premium outdoor sub-brand, Outdoor Expedition. This flagship product offers windproof, waterproof, and nighttime reflective features, making it a rare functional item for outdoor enthusiasts, especially those who enjoy nighttime activities — highlighting Oudoor’s commitment to the safety of outdoor adventurers.
True outdoor adventure isn’t about how far you travel, but about bringing the experience close to home, allowing everyone to embrace outdoor excitement in their own way — that’s the original essence of outdoor sports. Just like the brand spirit advocated by Oudoor, only when everyone can embark on their outdoor journey can the spirit of the outdoors spread further, letting more people enjoy its pleasures. Here’s hoping more brands will create their own unique experiences, and looking forward to Oudoor’s next move — bringing us even more creative and fun new ways to enjoy the outdoors.