——Ezon Sports Watches Help Create the Smart Xiamen Marathon
On January 3, 2015, at 8:00 a.m. sharp, the 13th Xiamen International Marathon kicked off. As an event that has been rated as an "IAAF Road Race Gold Label" by World Athletics for eight consecutive years, it attracted more than ten world-class elite athletes, as well as the YES Sports Club, which included celebrities from the sports and entertainment world such as Sha Baoliang, Ye Zhaoying, Xu Fei, and Chen Siming. More than 40,000 running enthusiasts from all over the country signed up to participate. The Digital Race Course, New Route Guide for the Xiamen Marathon, and the Official Pace Team—developed jointly by the event’s official designated sports watch EZON Ezon and the organizing committee—offered every participant a first taste of a smart Xiamen Marathon.
[Introduction to the YES Running Group] - Reference Material
Currently, one of the most popular sports events is the marathon. Due to its inclusiveness regardless of age, background, or location, the scale and number of marathon events have expanded year by year, attracting an increasing number of participants.
The YES Sports Club, organized by former badminton world champion Ye Zhaoying, mainland singer Sha Baoliang, renowned music producer Luan Shu, and Zhang Qing, CEO of Keyway Consulting, is also gearing up to join the “national marathon” trend and is preparing to take part in the 2015 Xiamen Marathon. Since its formation, the club has attracted other celebrities from the sports and entertainment industries, such as Xu Fei, who have joined its ranks.
Explanation of the “YES Sports Club” name: “Y” stands for the initials of the founder Ye Zhaoying, “S” for the initials of Sha Baoliang, and “E” stands for “Enjoy” and “Energy.” Additionally, the homophone of “YES” is “Ye Zi,” a nickname for Ye Zhaoying in the industry, and also symbolizes ever-lasting vitality. The club’s slogan is “Yes, let’s go!” meaning “Let’s do this together,” calling on everyone to get active and promoting a healthy and positive lifestyle, returning to the essence of harmony between body and mind.
[Smart Xiamen Marathon] - Reference Material
For the 2015 Xiamen International Marathon, the organizing committee, together with the event’s official designated sports watch EZON Ezon, proposed the slogan “Smart Xiamen Marathon.” The 2015 race featured significant changes to the course, presenting a major challenge for all participants. In response, the Xiamen Marathon collaborated with EZON Ezon to launch a series of services for runners: a route guide created through test runs by elite marathon athletes and analysis using smart running watches; special section alerts based on the guide’s highlighted areas; and multiple official pacers wearing advanced speed-measuring gear to help runners maintain pace.
As a leader in China’s smart sports watch market, EZON Ezon is dedicated to raising public awareness of exercise, advocating a healthy lifestyle through sports, spreading positive energy via athletic activity, and ultimately helping people achieve health and happiness. Its series of running watches, known for their professional pacing calculation features, are highly sought after by runners and have rightfully earned the title of “Marathon Pacing Master.”
The concept of a “Smart Xiamen Marathon” introduced in this event is also EZON’s hope to encourage all participants to prepare for the Xiamen Marathon using scientific training methods through high-tech running gear, providing protection and support for every runner.