On January 26, the 2015 autumn/winter new product order fair of Pathfinders, a leading domestic outdoor brand, was grandly held at Beijing Jiuhua Mountain Villa. Dealers of the Pathfinders brand from across the country and senior management of the company attended the event. At this order fair, Pathfinders adopted the brand theme "Transformation 'SHINE'" and once again started from the user experience, comprehensively improving product and service quality in an effort to provide consumers with more comfortable and safer product experiences, aiming to "transform and grow" in the new year.
Mr. Sheng Faqiang, founder and chairman of Pathfinders, stated that in the future, Pathfinders will continue to be user-driven, penetrating user communities with unique value propositions and emotional connections. Focusing on a healthy lifestyle for the public, the company will comprehensively develop multi-brand outdoor products, mass sports industry, outdoor sports, and natural travel markets to build the Pathfinders ecosystem. Meanwhile, Pathfinders will accelerate its transformation into a platform-based enterprise operation, aiming to become China’s most integrative and developmental enterprise platform in the outdoor sports and sports industries.
(Pathfinders 2015 autumn/winter tech new product – HIMEX Light-Energy Heating Down Jacket)
At the same time, the original technical fabrics of Pathfinders have also achieved new functional breakthroughs: the TiEF WARM hollow heating technology imitates the hollow insulation structure of polar bear fur, capable of absorbing sunlight and converting light energy into heat, while the hollow core of the fabric can greatly retain heat, storing warmth for the body to achieve an ultra-warm function of "self-heating and internal heat retention." In addition, the "Polar Biomimetic Technology" platform of Pathfinders, "TiEF self-developed innovative eco-friendly functional technical fabrics" – TiEF PRO, TiEF DRY, TiEF SKIN, as well as the "SAFree safety protection functional technology" – SAFree Rock, SAFree GripWet, SAFree Cushion, have all launched new technological highlights, providing ultimate safety protection and a comfortable experience for those brave enough to explore.
Focusing on the outdoor market, valuing user experience, and pursuing technological innovation are the development philosophies that Pathfinders has always adhered to. As a leading Chinese outdoor brand, Pathfinders will continue to provide safe and comfortable outdoor sports equipment for the brave and enterprising, continuing to "transform and grow" on the path forward.