Explorer Makes Debut at ISPO BEIJING, Kicks Off a Journey of Transformation with Gao Yuanyuan
Published: 2026-09-25
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Last updated 2026-09-25 — On January 28, the four-day ISPO BEIJING 2015, the 11th edition of the Asia Outdoor, Sports & Fashion Trade Show, officially kicked off at the China National Convention Center in Beijing and will run until January 31. Over 600 outdoor, skiing, extreme sports, and sports fashion brands from more than 20 countries and regions participated. The Chinese...
On January 28, the four-day ISPO BEIJING 2015, the 11th edition of the Asia Outdoor, Sports & Fashion Trade Show, officially kicked off at the China National Convention Center in Beijing and will run until January 31. Over 600 outdoor, skiing, extreme sports, and sports fashion brands from more than 20 countries and regions participated. Leading Chinese outdoor brand Explorer (Booth No.: 2.116) was invited to join as a key participant. At the ISPO BEIJING exhibition, the Explorer 2015 ISPO Beijing Launch Ceremony and the “Transformation 'SHINE'” themed event made a stunning debut, unveiling the 2015 Spring/Summer Windbreakers for the first time in collaboration with spokesperson Gao Yuanyuan. The mountaineering, trekking, and travel divisions of Explorer successively announced their 2015 travel routes to Nepal. With a wide range of engaging activities, Explorer led attendees on a “Journey of Transformation.”
(Explorer and Gao Yuanyuan Unveil 2015 Spring/Summer Windbreakers)
Three Explorer Divisions Jointly Release 2015 Travel Routes to Nepal
At 10:00 AM on the 28th, the Explorer “Transformation 'SHINE' 2015” themed exhibition officially began following a speech by Mr. Zhu Xiaogang, Vice President of the Explorer Brand Center. Mr. Zhu reviewed Explorer’s 16-year development journey, interpreting the brand’s “brave transformation” from the perspectives of multi-brand strategic layout, the building of a professional outdoor platform, and self-developed R&D capabilities. Mr. Gao Tuo, Director of Consumer Goods Projects at Messe München International, the organizer, spoke highly of Explorer’s remarkable progress and innovative spirit. Following this, professional managers from Explorer’s mountaineering, trekking, and travel divisions unveiled the highly anticipated 2015 travel routes. Known as the “Switzerland of Asia,” Nepal is nestled at the foot of the Himalayas and is a world-renowned tourist destination. This year, all three Explorer divisions have jointly created the 2015 Nepal Travel Experience.
(Mr. Zhu Xiaogang, Vice President of the Explorer Brand Center, Delivers a Speech Amidst Enthusiastic Atmosphere)
Among them, the Explorer Mountaineering Division announced its 2015 Manaslu Expedition Experience Program: Mount Manaslu, standing at 8,156 meters above sea level, is the eighth highest peak in the world, located in Nepal within the central Himalayas. Climbing Manaslu is extremely challenging, with fewer than 300 successful summits to date. The Explorer Trekking Division released the Poon Hill Loop in Nepal: known as a paradise for trekkers, Nepal offers popular routes such as the Annapurna Base Camp (ABC), the Annapurna Circuit (ACT), and the Poon Hill Loop. Among these, the Poon Hill Loop is the easiest, with lower altitude and shorter duration. One of the most attractive features is the opportunity to take a lightweight trek up Poon Hill to enjoy sunrise over the snow-capped mountains, terraced fields, and rhododendron blossoms. Meanwhile, the Explorer Travel Division will launch an 8-day classic Nepal tour in 2015, covering the route “Kathmandu – Chitwan – Pokhara – Sarangkot – Nagarkot – Patan.” These three carefully curated travel routes will allow participants to experience the charm of Nepal from different perspectives while enjoying the outstanding performance of Explorer’s products and equipment throughout the journey.
Gao Yuanyuan Endorses Explorer’s 2015 Spring/Summer Windbreakers, Together Interpreting “Transformation 'SHINE’”
At ISPO BEIJING 2015, the Explorer 2015 Spring/Summer Windbreakers, endorsed by acclaimed actress and “national goddess” Gao Yuanyuan, made their first public appearance. These 2015 Spring/Summer Windbreakers use TIEF SKIN technology fabric, which is ultra-lightweight and comfortable, with a UV protection index of UPF>40+. They are a new technological product launched in 2015 by Explorer’s independently developed “Polar Biomimetic Technology” platform. Matching its advanced tech specs is its unique and fashionable design — from details like the hood opening and zippers to overall tailoring and color choices, all demonstrate the designer's creative ingenuity and thoughtful consideration. The product immediately captured the attention of the audience upon its debut.
(Gao Yuanyuan Endorses Explorer’s 2015 Spring/Summer Windbreakers in Their First Public Appearance)
The partnership between Gao Yuanyuan and the Explorer windbreakers brought many pleasant surprises to consumers. Over the years, Gao Yuanyuan has grown continuously, starring in numerous film and television works, with her sweet image widely recognized, gradually transforming into a national icon. In 2014, her marriage to Mark Chao marked another transformation in her life. Gao Yuanyuan’s image aligns perfectly with the brand spirit conveyed by the Explorer Spring/Summer windbreakers, and together they interpret the theme of “Transformation 'SHINE.’” It is reported that the Explorer 2015 Spring/Summer Windbreakers endorsed by Gao Yuanyuan will accompany the Nepal journeys jointly launched by the three divisions.
Explorer Keeps Activities Going at ISPO BEIJING, Integrating Online and Offline Efforts
During the ISPO BEIJING exhibition, the four Explorer divisions — Travel, Trekking, Mountaineering, and sub-brand ACANU (Acanu) — each organized exciting interactive activities on-site: the Travel Division’s T-shirt painting, the Trekking Division’s backpack packing competition, the Mountaineering Division’s Nepal (Mount Namjagbarwa) route promotion and interaction, and the ACANU Division’s Tibet cycling and New Zealand cycling sharing sessions. These activities helped convey Explorer’s brand spirit while engaging with the audience.
(Explorer Continues to Host Engaging Activities During the ISPO Exhibition)
As a renowned outdoor brand participating in ISPO BEIJING 2015, Explorer’s “Transformation 'SHINE' 2015” themed event will continue until January 31. During the exhibition, the various Explorer divisions jointly launched the Nepal journey, offering segmented routes based on three different outdoor scenarios — mountaineering, trekking, and travel — to deliver a more comfortable and personalized experience, guiding outdoor enthusiasts to embark on a brave journey of transformation together.