On January 29, during the 2015 ISPO Beijing exhibition, the renowned Finnish outdoor brand Halti officially announced a partnership agreement with Nanjing Biancheng Sporting Goods Co., Ltd. (hereinafter referred to as Biancheng Sports). The collaboration involves Biancheng Sports acquiring the trademark and operational rights for the Halti brand in Greater China, with both parties forming a powerful partnership globally in product development and brand promotion. During the press conference, Han Xiaopeng, China’s first-ever gold medalist in a snow event at the Winter Olympics and freestyle skiing men’s aerials champion at the 2006 Turin Winter Olympics, along with Ning Qin, a star member of China’s women’s freestyle skiing moguls team, made stunning appearances to cheer for Halti, electrifying the atmosphere.
Han Xiaopeng later spoke highly of the outstanding performance of Halti’s skiing equipment during national team training and competitions, and expressed his hope that Halti would continue to support the national team as they compete on the world stage to achieve even greater success.
Halti:
Founded in Finland in 1976 by Mr. Juhani Hyokyvaara, Halti is now so closely associated with outdoor apparel, hiking, and skiing gear among Finns that it has become the country’s top-selling outdoor brand.
Biancheng Sports:
Nanjing Biancheng Sporting Goods Co., Ltd. was established in 2002. Its core business includes the design, R&D, production, branding, and sales of multi-brand outdoor products. Through brand promotion, independent design and R&D, supply chain integration, and marketing network development, the company focuses on delivering a comfortable outdoor experience to meet the diverse needs of consumers across various environments, striving to become a leading multi-brand operator in China’s outdoor market. Prior to acquiring Halti, the company had successfully managed three well-known European outdoor brands: NORTHLAND, LOWA, and LEKI.