The four-day ISPO industry exhibition came to a close, and ODLO emerged as a highly anticipated star brand, showcasing its rapid growth momentum in the Chinese outdoor market. In 2015, China's outdoor sports industry was thriving and full of unlimited potential. As a well-known European outdoor brand with nearly 70 years of history, ODLO will continue to spare no effort in exploring the Chinese market. We believe that at the next ISPO show, ODLO will bring even more excitement to outdoor enthusiasts.
Winners of the TRX competition
The four-day ISPO industry exhibition has drawn to a close. With its rapidly growing presence in the Chinese outdoor market, ODLO has become a star brand full of promise at the show. In 2015, China’s outdoor sports industry is booming and holds immense potential. As a renowned European outdoor brand with nearly 70 years of history, ODLO will continue to spare no effort in expanding its presence in the Chinese market. We believe that at the next ISPO exhibition, ODLO will bring even more exciting offerings to outdoor enthusiasts.
About ODLO
ODLO is a well-known European outdoor brand with nearly 70 years of history. Founded in Norway in 1946, the company relocated its global headquarters to Switzerland 40 years after its establishment and began expanding its business globally.
ODLO is the original inventor of functional sports base layers. It is committed to providing outdoor enthusiasts with a range of high-quality, functional sportswear, and has always adhered to the design philosophy of “ART OF LAYERING,” with the principle of functional sports base layers being at the core of all ODLO products.
ODLO’s brand motto is: “Always one step ahead!” — a principle that is reflected in every aspect of the brand.