Though the man is gone, his legacy lives on.
“Never give up!” — this was the motto of Mr. Knut Jäger, the founder of the Asia Bike Show. Mr. Knut Jäger passed away suddenly last week due to a heart attack at the age of 72. The Asia Bike Show (October 9–12, 2015, Nanjing) project team, inspired by the “never give up” spirit, has never stopped and continues to promote the development and growth of the show. “The passing of Knut Jäger is a great loss for us,” said Project Director of Messe Friedrichshafen, Mr. Lessing. “But grief makes us stronger and more united. We will continue the unfinished work of Mr. Jäger, the pioneer of the show, and help it bear fruit.” Asia Bike Show Project Director, Mr. Li Hao, also stated: “Although we deeply miss Mr. Jäger, the project team has been inspired by his bold and determined spirit for many years, and now we will channel even more energy into the event.”
In the future, the successful Eurobike will also provide more support and assistance to the Asia Bike Show. An increasing number of European and American brands view the Asia Bike Show as their optimal platform for researching the Chinese market, and they are gradually increasing their investment in the event. For the upcoming fifth edition of the Asia Bike Show in October, Eurobike will also leverage its PR and industry resource advantages to offer comprehensive support. “The Asia Bike Show has been recognized as a premium platform for high-end sports bikes and is developing rapidly and steadily,” said Lessing with confidence. At the same time, for strong Chinese brands, the Asia Bike Show is also a gateway to the European market. Based on the close relationship between the Asia Bike Show and Eurobike, the latter will also provide perfect opportunities for Chinese brands aiming to expand their European sales channels.
As the chairman of Beijing Demans, the joint venture of Messe Friedrichshafen in China, Mr. Knut Jäger successfully transferred the resources of EUROBIKE and OutDoor by ISPO to Nanjing, China. Today, both the Asia Outdoor and Asia Bike Shows not only enjoy strong support from domestic Chinese brands but have also become the preferred platforms for numerous European and American outdoor and cycling brands to understand and enter the Chinese market.
Welcome to visit the official website of the Asia Bike Show at www.asiabike-show.com