Pioneering a series of firsts; ITB Berlin is the world’s largest travel trade fair
Berlin, March 5, 2015 /PRNewswire/ -- Value Retail will showcase two innovative tourism partnership initiatives at the International Tourism Bourse (ITB Berlin) 2015, taking place from March 4 to 8, 2015. ITB Berlin is the world’s largest travel trade show.
The first to offer“online travel training”forretailers
Value Retail will be the first retailer to offer “Online Travel Training” to its tourism partners. This will help tourism partners explore all the services that the Collection of Villages offers to customers in a dynamic, simplified and efficient way.
“Online Travel Training” is the premier e-learning platform for the travel industry, offering the largest number of courses designed by industry experts. The training will be available in 10 languages on ChicOutletShopping.com and will cover the following for tourism partners:
- The shopping village experience for customers
- The full range of services and facilities that each shopping village offers to customers
- How to book and sell shopping packages with the villages
- The newly opened Suzhou Village in China
- Business travel (MICE – Meetings, Incentives, Conferences, Exhibitions) opportunities
The first module of this training program will be launched at ITB on March 4, where visitors to the Value Retail stand will be able to explore and try out these innovative tools prepared for them.
“Online Travel Training”Managing Director Julia Feuell said: “Online Travel Training promises to enhance the luxury experience of the Value Retail villages for our partner travel agents and their customers worldwide, using cutting-edge digital marketing technology.”
First outlet collaboration with Ctripgroup
In another pioneering partnership, Value Retail has become the world’s first outlet shopping destination operator to sign a cooperation agreement with Ctrip, China’s leading online travel agency. Ctrip holds 50% of the total share of China’s online travel services market, providing hotel bookings, air tickets and group tours for business and leisure travellers in China, serving over 90 million travellers via both online and traditional channels.
This new partnership will enable the experience of the Collection of Villages to reach a wider Chinese audience in a way that supports and facilitates individual travel needs, making it easy for travellers to incorporate a shopping village visit into their itineraries.
Value Retail Director of Group Travel Ian Stazicker said: “The partnership between Value Retail and Ctrip is a natural fit as we are both committed to creating exceptional experiences for Chinese travellers visiting Europe. The Collection of Villages in Europe are very popular with Chinese tourists, and this new collaboration with Ctrip will bring the luxury shopping village experience to an unprecedented number of our Chinese customers.”
ITB Berlin will be the first event for Elise Guingand since her recent appointment as Value Retail International Market Tourism Manager. A French national, Elise is fluent in English, Spanish and Russian, and most recently served as Global Blue’s Head of Sales & Marketing and Key Account Manager, having previously worked at BNP Paribas.
Value Retail will attend2015year3Month4to8( ITB Berlin(Kingdom Hall 18Exhibition Area 125a Booth).