3Month21Afternoon6:00Mao Daqing organized the "Maoxiantuan" running group in partnership with Yuepaoquan and Xtep to launch the "Maoxiantuan Yuepaoquan Xtep Sports Charity Fund" at the Chongqing Binjiang Crowne Plaza Hotel. During the event, the initiators of the charity fund held a donation ceremony with Liangping Middle School in Chongqing. The "Maoxiantuan" public running group is a social welfare organization jointly formed by over twenty professional managers from Beijing’s real estate and financial sectors who are also passionate marathon runners.
A cohesive group is inseparable from its exclusive team uniform. It is reported that the first batch of uniforms for the "Maoxiantuan" public running group were custom-made by the professional sports brandNoname. This brand, originating from Finland in Northern Europe, has long been dedicated to the customized development and production of orienteering, running, skiing, and cycling apparel, with a history of over15years.Nonameis a partner of the national orienteering teams of multiple countries including Sweden, France, Norway, and Finland, and is also the brand with the highest market share in the Nordic market for similar custom apparel services.2015InNoname, leveraging its professional customization advantages in orienteering and running, it officially entered the Chinese market.
Mao Daqing explained that this project adopts a "running group crowdfunding" approach to carry out charitable donations aimed at providing sports facilities and training for children in impoverished areas of China, helping them grow up healthy and happy. At the same time, Maoxiantuan is also actively promoting marathon running among professional managers, primarily from the real estate sector, with the goal of establishing a healthy running community for professionals, achieving philanthropy through running, and ultimately developing Maoxiantuan into an influential social welfare organization, turning the Maoxiantuan running charity into a spiritual home for running enthusiasts.
Customizing uniforms for Maoxiantuan is alsoNoname’s first custom launch in China. As Maoxiantuan promotes marathon running among professional managers—mainly from the real estate sector—and builds a healthy running circle for them, achieving philanthropy through running and evolving into an influential social welfare organization,Nonamewill also closely cooperate to contribute to China’s running ecosystem.
(Photo:NonameThe first batch of custom uniforms for the "Maoxiantuan" public running group)
(Photo: Norway Orienteering National Team)
The founder’s background as a professional athlete enablesNonameto design both the functionality and style of its custom products with a deeper understanding of sports and wearability.
NonameAll professionally customized sportswear is rigorously developed and produced based on the characteristics of each sport, following the principles of appropriate athletic attire.Noname’s official website also features a dedicated page where customers can customize their own apparel. Customers can choose their preferred colors, styles, sizes, and even upload their favorite designs. After submitting their customization requests, a representative will contact them to finalize the details. This simple, convenient, and personalized process is highly favored by consumers.
Keywords: running, customization, Mao Daqing, Maoxiantuan, running group