China (Shanghai) International Boat Show Upgraded in a Big Way to Launch the First Shanghai Boat Festival

Three Major Highlights Revealed in Advance: Boats Energize the City, Enjoy Life to the Fullest

Shanghai, March 27, 2015 /PRNewswire/ -- Shanghai UBM Sinoexpo Co., Ltd. has been deeply engaged in the China (Shanghai) International Boat Show for 20 years. In order to better...Groundpromote water sports and boating culture, building on the previous four-day exhibition format of the China (Shanghai) International Boat Show, the event will expand into the domains of water sports and outdoor leisure. Furthermore, it will launch the first Shanghai Boat Festival from...this3yearonApril15.ThisShanghai Boat Festival has received strong support from the Star Bund Financial District. The scale of the exhibition will be elevated to world-class standards, gathering top-tier boat brands for a premier event showcasing the boating industry and boating culture.

China (Shanghai) International Boat Show Upgraded in a Big Way to Launch the First Shanghai Boat Festival

Highlight One:A 4-Day Exhibition Featuring Over 38 Premier Boat Debuts – A Gastronomic Feast of Boats

The China (Shanghai) International Boat Show is the go-to platform for many brands entering the Chinese market, launching new products, and unveiling new technologies. For this edition, the Finland Pavilion is participating for the first time, joining forces with eight other major country and regional pavilions including Italy, Australia, the United States, Canada, New Zealand, the Netherlands, and Chinese Taipei. There will also be 38 Asian premieres of new boat models and related equipment from top international brands. The 35-foot Beneteau Oceanis 60, Sanlorenzo SL 96, Monte Carlo Yachts MCY and Monte Carlo MC, and the specially designed open boat — Feiyang 7 — will all make their Asian debuts. The CRANCHI Eco Trawler 53 LD from Jia Hao Yacht, a yacht that has won numerous awards since its launch, including being nominated by BOOTE Magazine as the "2014 European Best Motorboat over 45 Feet" and later winning the "2014 Best Yacht in the 51-60 Foot Powerboat Category in the Adriatic Sea," will also be showcased at the boat show. This year, O'Neill will premiere two Polish boats at the exhibition: the Polish sports cruiser "Galeon 325HT" and the American classic-styled "Grady-White 370" that continues the legacy of the Express 360. Additionally, there will be a 10th-anniversary celebration of IPS, a Volvo Penta product and service exchange, the Bavaria Sport 360 HT new product launch, the GIANNI SEGATTA 15/16 Autumn/Winter new collection media conference, the China International High-Performance Marine Academic Report, the China International Boat Design and Construction Technology Forum, the China International Boat and Waterfront Leisure Industry Development Forum, a celebrity gala dinner, and the Asian Boat Flagship Awards Ceremony, all sharing the latest trends in the boating industry.

The Official Boat Zone Has Been Upgraded into a Standalone Exhibition — the "First Shanghai International Official Boat Show," which will showcase more high-speed, high-performance vessels and related supporting services to meet the needs of customized procurement for special-purpose boats.

Highlight Two: Explore Rivers, Lakes, and Seas — Get Up Close and Personal with the Ocean~

The 20th China Shanghai Boat Show has been comprehensively upgraded to launch the first Shanghai Boat Festival. While exploring boating culture and consumption, it is committed to showcasing new leisure lifestyles, presenting more diverse and green healthy concepts of leisure, and providing a 360-degree comprehensive leisure life solution to meet the needs of different groups.

Shine Bright at the Star Bund — A Grand FeastHigh-end

Luxury on the Bund -- The North Bund Water Exhibition Area features a 21,000-square-meter marina basin that can accommodate over 100 yachts, along with an 800-meter scenic promenade along the Huangpu River. A private area will be exclusively opened, offering panoramic views of the North Bund in Shanghai. It is designed to create a comprehensive exchange platform integrating yacht appreciation, business networking, and lifestyle envisioning for everyone with a passion for sailing. Experience the joy of boat life and fall in love with the fashionable lifestyle it brings. A sensory feast of boats will delight all attendees visually, aurally, and gastronomically. The Huangpu River water exhibition area offers test rides and test drives, introducing a new "experiential" ocean lifestyle concept, with the first-ever full-space showcase spanning sea, land, and air at the Bund feast.

Dianshan Lake Family Day with Charitable Sailing ExperienceSailing Dream

Sailing, as a healthy, fashionable, uplifting, and thriving sport, is becoming more accessible to the public. "Sail for the Children" has long been dedicated to contributing to the public welfare project "Dandelion Children’s Library." At that time, hundreds of spirited sailors will gather on the lake for a regatta. Sailing enthusiasts will not only be able to watch the races on Dianshan Lake but also have the opportunity to communicate face-to-face with professional sailors. The "Family Day" includes a sailing knowledge lecture, sailing experience sessions, on-site charity sales, youth OP sailboat assembly, and kayaking training and trials, allowing audiences to learn theory and driving skills hands-on. Immerse yourself in the unique joy of riding the waves. Kids can work together with their parents, helping to shape brave and optimistic personalities, courage to take on challenges, and resilience. Learning, family bonding, and exercise all in one go.

Highlight Three: “Leisure Carnival Plus” — Happiness Upgraded, Igniting the Outdoor Sports Craze“plus” Happiness Upgrade, Igniting an Outdoor Sports Craze

Outdoor Sports ExperienceJust Do

Traditional entertainment can no longer satisfy the ever-growing desire for fun among urban men and women.

The experience quality of outdoor sports is amazing — get thrilled while having fun.

Are yachts just high-end decorations for the wealthy? Do you crave the speed and power of kayaking through rapids? Want to feel the grace and agility of sailing? Gather your crew and come have a blast — over 30 hands-on activities await, including low-altitude rock climbing challenges, mastering balance bikes, off-road vehicle hill climbs, mini-golf trials, creative kayaking, 3D sailing simulations, stunt cycling, virtual racing showdowns, and more. Adventure is right outside your door; think about it and your adrenaline spikes — come ready to play.Getthe most out of it by arriving early.

Bring your besties or bros to party hard; bring your sweetheart to cozy up; bring your frenemies to spice things up.。

Interactive CompetitionsIn-Game

Climbing upward isn't about showing off your height — it's about getting closer to yourself. In tribute to this climbing spirit, the organizers have teamed up with several top Shanghai climbing clubs to host a bouldering competition, creating a showdown among pros. There's also a beginner-friendly climbing experience zone — even if you've never tried it, give it a shot and be surprised by what you can do.

But the fun doesn’t stop at climbing. The Leisure Carnival is an event for everyone to join and enjoy. Whether it’s the thrill of sailing through waves, the romance of an island getaway, the wonder of deep-sea exploration, or the excitement of offshore fishing — what kind of leisure activity brings you happiness? What kind of scenery stays with you forever? The 5th “Ocean Dreams Festival” Photography Competition invites photography enthusiasts nationwide to submit their best shots themed “My Ocean · My Dream.” Outdoor enthusiasts can join the camping fun in the tent-pitching contest, while leisure lovers can take part in the sailor matchmaking rope-cutting challenge... Feel the joy of competing and win amazing prizes.

Salon Sharing with Playful ProsTalk Show

This is where the pros gather — featuring golf lessons, diving spot and underwater photography talks, off-road expert insights, global sailing stories, and ocean documentary screenings. Learn all about outdoor sports — whether you’re a newbie or a pro, there are no barriers here, only shared passions. Exchange interests, make new friends, and enjoy a boundless sharing festival.

Outdoor Camping Gear – Shop Till You DropMust Buy

Tired of not having a one-stop shop for outdoor and camping gear? Themed zones such as “Golf, Leisure & Outdoor Equipment,” “RV Camping & Road Trips,” “Recreation & Water Sports,” and “Vacation Travel & Tourism Real Estate” bring together global leisure brands. Bring your fellow adventure buddies and shop to your heart’s content. Everything from international tents, backpacks, sleeping bags, mats, climbing ropes, rock anchors, harnesses, quick-dry clothing, protective headgear, gloves, and more is here. Dozens of top outdoor brands and institutions have created a local outdoor carnival just for Shanghai’s adventurers. Plus, super-friendly sports experts will share their best tips with you.

Visual Feast & Luxury Driving ShowcaseEye Touch

As an urban elite, you might enjoy exclusive experiences of high-end living and savor life’s beauty. Global luxury brands present supercars, private jets, luxury properties, high-end furniture, jewelry and watches, premium beverages, wellness consultations, art pieces, luxury hotels, and customized travel — showcasing the finest lifestyle. Also featured: the “Japanese Lifestyle Boutique Collection” and New Zealand National Day, offering unique cultural experiences. Enjoy complimentary coffee while performances captivate your taste buds.

Also don’t miss the bracelet illusion performance,、the Maori dance show, unicyclist violin performances, freestyle soccer, and high-fashion custom runway shows — all happening at the Central Stage Performance Area. It’s definitely worth looking forward to.

Shanghai Boat Festival Event Schedule:

Dianshan Lake Charity Sailing Race & Public Experience Day:2015.3.28-3.29
China (Shanghai) International Boat Show Dates:2015.4.9-4.12
Water Zone Star Bund Waterfront Experience:2015.4.9-4.15