HANGZHOU, April 3, 2015 /PRNewswire/ -- Recently, the new mobile website of New Century Hotels & Resorts has officially launched. The introduction of this mobile booking product, which features simplicity, intelligence, and security, marks an upgrade in the group's mobile services, offering guests more comprehensive, rich, and timely information and booking experiences.
New Century Hotels & Resorts New Mobile Website
Fu Quanyong, CIO of New Century Hotels & Resorts, stated that this mobile website redesign was independently developed by the group’s IT team. In the early stages, big data technology was used to analyze user preferences. By adopting internet design concepts and elements, the interaction process was redesigned to create a personalized and streamlined interface, combining distinctive products with intelligent services.
The newmobile website adopts an intuitive categorization and intelligent recommendations to provide guests with a concise and lightweight one-stop service. Building on the original two main sections — “Booking” and “Inquiry” — the functionality has been expanded. The current layout includes nine featured service sections: “Hotel Booking,” “Business Club,” “Theme Room Flash Sale,” “Premium Independent Travel,” “New Century Creations,” “Mobile App,” “You Might Like,” “New Century’s Top Brands,” and “About New Century.” In terms of features, it has added functions such as “Electronic Coupons,” “Booking Cashback,” “Online Reviews,” “Self-selected Discounted Goods,” “Multi-functional Payment,” “Enhanced Member Center,” and “Points Redemption.” For example, with the online review function, guests can leave comments in the “My Orders” section under the Business Club after check-out by finding the corresponding order. Hotels can also view guest comments and scores in the backend, and respond in real time to achieve instant interaction with staying guests. Another example is the booking cashback feature: guests can see the cashback amount on the room rate details page in the hotel booking section. After a normal check-in and check-out, the corresponding cashback amount will be automatically credited to the cashback account in the member center. This cashback can be used for room bookings on the mobile website or directly withdrawn.
New Century Hotels & Resorts is China’s largest privately-owned high-end hotel chain group and is ranked among the top 50 global hotel groups. The group currently operates five product series: New Century Grand Hotel, New Century Resort, New Century Hotel, New Century “Manju Hotel,” and New Century Cultural Theme Hotel. To date, the company manages or has contracts for over 170 hotels, with nearly 50,000 rooms in total, spread across 26 provinces, autonomous regions, and municipalities in China, as well as Frankfurt, Germany. In recent years, New Century Hotels & Resorts has actively explored the application of hotel technology products and introduced a series of mobile and intelligent initiatives to enrich the travel experience of guests. For instance, the group has now established a four-in-one e-commerce direct sales model consisting of the PC website, mobile services (including the mobile website, mobile app, official WeChat, Alipay Wallet public account, and USL joint sales), reservation center, and sales center.
With the growing demand from guests for mobile internet applications, developing intelligent products like the “new mobile website” will become the new norm for the development of New Century Hotels & Resorts. In the future, the group will continue to integrate technological innovation elements into its guest service processes, constantly improving existing products and enhancing user experience.