- NARADA Hotel Group Wins the 10th China Hotel Starlight Awards — “China’s Best Hotel Management Group”
Shanghai, April 7, 2015 /PRNewswire/ — Recently, the 2015 Asia Hotel Forum Annual Conference and the 10th China Hotel Starlight Awards Ceremony were grandly held in Shanghai. NARADA Hotel Group, after receiving honors at last year’s Starlight Awards, has once again been awarded “China’s Best Hotel Management Group.”
NARADA Hotel Group Wins the 10th China Hotel Starlight Awards — “China’s Best Hotel Management Group”
Meanwhile, Hefei Intime JINTING Hotel, a mid-range boutique hotel brand under NARADA, was honored as “China’s Most Popular Hotel Among Business Travelers” for its outstanding service and excellent quality. The China Hotel Starlight Awards, hailed as the “Oscars of China’s hotel industry,” is one of the most influential awards in the sector. With its solid capabilities, NARADA Hotel Group has gained unanimous recognition from both industry insiders and outsiders in terms of brand awareness, management system, service quality, and overall strength.
As one of China’s Top 10 Hotel Groups and among the Global Top 100 Hotel Groups, NARADA has long been committed to building a national brand with the most distinctive Chinese cultural characteristics. It has clearly defined its strategic vision as “establishing a hotel group that reflects Eastern culture, embodies the most unique Chinese features, and offers noble taste and impeccable quality.” Centered around this vision, NARADA has continuously explored a unique path suitable for its sustainable development. Its core lies in delving deep into and accurately grasping Chinese culture while infusing it with more contemporary elements, thereby shaping NARADA’s distinct and unique brand identity.
Currently, NARADA Hotel Group mainly operates three brands: “NARADA Resort Hotels” (leisure resort hotels rich in Chinese cultural connotations), “NARADA Hotels” (urban leisure business hotels with the most distinctive Chinese features), and “JINTING Hotels” (mid-range boutique hotels). As the group accelerates its development, NARADA is also rapidly expanding its strategic footprint nationwide. By 2014, the group’s managed properties spanned 13 provinces and municipalities in China as well as Perth, Australia, with investments in over 50 hotels and a total of more than 15,000 guest rooms.
Looking ahead, NARADA will fully leverage its accumulated strengths in brand culture, service philosophy, and product features developed over the years. It will remain committed to highlighting Chinese cultural characteristics, adhere to a strategy of differentiated development, and embrace openness, integration, service orientation, and regulatory compliance. Through these efforts, NARADA aims to achieve a breakthrough and surpass expectations, propelling the group to new heights, and allowing more guests to experience NARADA’s “true vacation” and “more care”!
Media Contact: Kevin Wang, +86 571-87990888-3769, Kevin@naradahotels.com
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