As an important part of the Taihu Lake urban circle, Taihu New Town is stepping up efforts to develop eco-cultural tourism in order to continuously expand its leisure and tourism industry. Suzhou Shuxiang Hotel Group, aligning with the regional cultural tourism industrialization process, has introduced innovative products that feature traditional humanistic elements in an ancient town eco-leisure tourism resort, becoming a new engine for driving regional economic development.
As a key component in accelerating the construction of an ecological and livable city, Taihu New Town has always prioritized eco-tourism development. Seizing this regional opportunity, Shuxiang Hotel Group has explored high-quality resources and integrated the culture of ancient towns along the Taihu Basin with its own unique features. By innovating hotel functions and incorporating traditional residential life experiences into modern hospitality, the group reshapes a century-old history through a fresh lens, focusing on promoting a serene ancient town vibe—hidden within the city yet rich in water-town pastoral charm.
Shuxiang Hotel Group advocates a modern lifestyle philosophy of “experiencing life and appreciating culture,” striving for the realm of “though the room may be humble, my virtue is fragrant.” It integrates the Suzhou humanistic spirit of “serenity, harmony, and the lingering fragrance of ink and brush,” creating a tranquil haven amid the bustling city—an experience that makes one feel like a hermit with the heart in the mountains while physically in the urban noise.
The establishment in Xun Tang Ancient Town injects fresh vitality into the ecological leisure tourism development of Taihu New Town and becomes a new driving force for advancing local tourism industrialization. With the continued growth of the region’s eco-tourism resort industry, Xun Tang Shuxiang is expected to emerge as a new highlight, serving as an engine for regional economic development. It will also have a radiating effect, pioneering new business models for the prosperity of Wuxi’s tourism industry and boosting economic growth in the surrounding areas.