Connecting the hotel ecosystem
Hangzhou, April 10, 2015 /PRNewswire/ -- With the upgrade of mobile phone functionalities and changes in user habits, one of China’s largest hotel groups, Kaiyuan Hotels & Resorts, continues to achieve breakthroughs and innovations with an "Internet Plus" mindset. Recently, the official WeChat account of Kaiyuan Hotels & Resorts (KY10105050) launched a campaign titled “Something Wonderful Is About to Happen.” Through electronic vouchers distributed via WeChat Moments, the campaign offers benefit packages to fans of Kaiyuan Hotels and partner merchants from April 6 to June 30, with plans to distribute 400,000 gift packs.
Scan the Kaiyuan Hotels & Resorts WeChat QR code to join the campaign
The “Something Wonderful Is About to Happen” campaign integrates resources from the WeChat Moments platform, ETS electronic vouchers, and the wireless official website. It also collaborates with over 200 local tourism bureaus, media outlets, and enterprises to promote and share the campaign on WeChat Moments while providing gift pack benefits. The gifts include: a free stay in a five-star hotel room (2-night consecutive stay with the 3rd night free); a free five-star hotel buffet meal (buy one, get one free for two people); a free five-star hotel breakfast (one extra breakfast per room for guests); one complimentary room upgrade (subject to hotel availability); one special discount voucher for a Kaiyuan hotel suite or premium room; one 50 RMB dining voucher (redeemable on orders over 68 RMB); and one 50 RMB recreation voucher (redeemable on orders over 68 RMB).
According to a spokesperson from Kaiyuan Hotels & Resorts, the campaign plans to distribute 400,000 gift packs. The process to claim a gift pack is simple and fast—just enter your mobile number to receive it and easily share it on social media to invite friends to join. The products included in the gift packs are more appealing, covering rooms, dining, and recreation, all issued as electronic vouchers. A dedicated entry has also been added to the wireless official website for easier access.
The “Something Wonderful Is About to Happen” campaign has been met with great enthusiasm since its launch.Injust over two days, more than 50,000 gift packs have been given out, totaling over 350,000 vouchers distributed.
Nowadays, “Internet Plus” has become a buzzword for transformation and innovation across industries, and the hotel sector is also experiencing technological advancements and product competition in the mobile internet era. Several years ago, Kaiyuan Hotels & Resorts began exploring the mobile internet space. This campaign aims to connect the hotel ecosystem through the corporate WeChat platform, using the hotel as an experience hub to link more businesses, brands, and consumers, allowing guests to enjoy smart, convenient hotel services and diverse interactive experiences.