Culture is the root, culture is the soul, culture is the strength, and culture is the effect. In an era where culture is increasingly becoming a vital source of national cohesion and creativity, as well as a key factor in comprehensive competitiveness, Li Liufa fully leverages the profound cultural advantages of Lushan County. He integrates and explores cultural resources, and vigorously promotes a cultural tourism development strategy encompassing “Buddhism, Confucianism, Taoism, Mountains, Forests, and Hot Springs,” to carry forward and inherit Chinese culture.
The Tianrui Group Tourism Development Co., Ltd., under the leadership of Li Liufa, oversees tourist attractions such as the Central Plains Giant Buddha Scenic Area, Yaoshan Scenic Area, and Liuyangshan Scenic Area. Supporting service facilities include the Tianrui Hot Spring Grand Hotel (three-star), the Fuguan Grand Hotel—a five-star conference and resort hotel—and the Yaoshan Fuguan Hot Spring Bathing Center. The scenic areas are located in Lushan County, Henan Province, known for its landscape described as “seven parts mountains, one part water, and two parts fields.” The region boasts a long history, profound cultural heritage, and has produced many notable figures. It is the hometown of Mozi, a philosopher from the late Spring and Autumn Period and early Warring States Period, and Lu Ban, the ancestor of craftsmen. It is also the birthplace of the legendary tale of the Cowherd and the Weaver Girl, as well as the home of Yuan Jie, a literary figure from the Tang Dynasty, and Niu Gao, a famous general who resisted the Jin invaders during the Song Dynasty. This deep historical and cultural foundation has laid a solid groundwork for the dissemination of traditional culture within the scenic areas.
In recent years, Li Liufa has organically integrated the six core tourism resources of “Buddhism, Confucianism, Taoism, Mountains, Forests, and Hot Springs,” combining Buddha worship and blessings, eco-tourism, hot spring therapy, and sightseeing holidays to create an influential domestic tourist destination.
The Central Plains Giant Buddha Scenic Area is a AAAAA-level attraction, featuring the world’s tallest Buddha statue at 208 meters and the world’s largest bell, the Tianrui Auspicious Bell, weighing 116 tons. The Yaoshan Scenic Area is a AAAAA-level tourist destination, a national scenic area, and a national geopark, covering a total area of 268 square kilometers. Its main peak, Yuhuangding, stands at an elevation of 2,153.3 meters. It earned its name from Emperor Yao ascending the peak to offer sacrifices to heaven and his grandson Liu Lei establishing the Yao Ancestral Temple there to honor their ancestors. The area features over 240 major scenic spots and 30 peaks with elevations exceeding 2,000 meters. The famed Shangtang Hot Spring, also known as “Buddha Spring,” flows year-round. With large-scale investment, high-end planning, and comprehensive supporting facilities, it is the largest hot spring resort in China integrating hot spring wellness, specialty dining, and health care. The Liuyangshan Scenic Area is picturesque with clear waters, steep rocks, and lush forests. It boasts over 100 famous attractions, with towering peaks and cascading waterfalls. With a forest coverage rate of 98%, it is an ideal destination for eco-tourism.
The Fuguan Grand Hotel covers a total area of 120,000 square meters and offers 555 suites with garden views, landscape views, and hot spring wellness rooms. It is currently the largest hotel in Henan Province that integrates business conferences, vacation tourism, and Zen-inspired hot spring wellness, making it an ideal choice for business travel, Buddhist pilgrimages, and leisure getaways.
Li Liufa believes that as living standards continue to improve, people’s demand for tourism is growing. Culture is the soul of tourism, and tourism is the carrier of culture. The integrated development of the two not only promotes local cultural characteristics and enhances the quality of tourism but also facilitates economic restructuring and drives rapid local economic development.