Beijing, April 13, 2015 /PRNewswire/ -- Recently, Wanda Hotels & Resorts held its 2015 annual marketing summit at Wanda Grand Hotel Changzhou. Executives from the company’s headquarters, management teams of its self-managed brand hotels, as well as renowned industry experts and scholars participated in the event. The meeting featured sharing and discussions on multiple aspects including marketing, revenue, market, brand, and public relations, aiming to enhance the company’s market sales capabilities and strive to achieve annual operational targets.
Wanda Hotels & Resorts Holds 2015 Marketing Summit
The summit covered a wide range of topics, including the prospects of China’s hotel market, the operational direction of Wanda’s self-owned brand hotels, mobile internet marketing strategies for hotels, the development of the e-commerce market, crisis public relations, talent cultivation in the sales and marketing department, regional sales office market and development, as well as close collaboration with hotels.
On the second day of the conference, the organizing committee hosted the “Jiangnan Forum,” chaired by the leadership of Wanda Hotels & Resorts. Employees from the company’s headquarters and various hotels engaged in in-depth discussions on business sales strategies, future development directions, talent reserve and development, brand establishment and promotion.
The summit summarized and shared best practices from the company and individual hotels, while also learning advanced industry knowledge and concepts. It played a very positive role in improving the company’s overall marketing management level, strengthening profitability, enhancing service quality, and provided strong momentum for achieving annual targets.