Customized St. Regis Family Offer Experiences for Chinese Families, Striving to Become the Top Choice for Elite Family Travel
Sanya, China, April 13, 2015 /PRNewswire/ -- With the peak summer family travel season approaching, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT)...
St. Regis Family Offer – “Joyful Reading” While Traveling
Read Happily with St. Regis While Traveling
In China, the St. Regis brand has observed that as educational philosophies evolve, elite Chinese families increasingly recognize the importance of joyful learning and free development, and view travel as another classroom for nurturing children’s physical and psychological well-being, as well as broadening their cultural horizons. Collaborating with Mr. Yang Peng, China’s first Disney-contracted author, the St. Regis brand has introduced the “Kids Mobile Book Cart” service—tailor-made for Chinese families—as part of the St. Regis Family Offer. Together, they have recommended 30 outstanding Chinese and English children’s books. The St. Regis Family Offer is a hallmark of the brand’s personalized service, aiming to provide family travelers with a range of customized services and engaging experiences. This new “Kids Mobile Book Cart” is an exclusive service tailored specifically for the Chinese market. It is reported that the “Kids Mobile Book Cart” will initially launch at the St. Regis Sanya Yalong Bay Resort and may be expanded to all six currently operating St. Regis hotels in China.
Kids Reading While Traveling – The Joy of “Happy Reading”，The St. Regis Family Offer “Kids Mobile Book Cart” will first be available at the St. Regis Sanya Yalong Bay Resort. Starting April 10, guests who book the St. Regis Family Offer package can reserve the “Kids Mobile Book Cart” through St. Regis butler service. Parents and children can then select their favorite books from these 30 carefully chosen titles and enjoy a warm and meaningful parent-child “happy reading” time in the relaxing atmosphere of travel.Mr. Yang Peng has won the prestigious “Five-One Project” Award from the Publicity Department of the Communist Party of China three times, along with over 20 national-level awards such as the Soong Ching Ling Children's Literature Award and the Galaxy Award, the highest honor in China’s science fiction community.
China’s The St. Regis hotels have meticulously crafted St. Regis Family Experiences that blend with local cultural characteristics.
Mr. Yang Peng is affectionately called the “King of Kids” by children due to his beloved works. He said, “The optimal period for developing children’s reading ability is not actually in the classroom. Winter and summer vacations or travel periods are the golden times for reading. The reason is simple: for children aged 6-12, a relaxed and free reading environment is more conducive to fostering their interest in reading. From a professional standpoint, I strongly advocate giving Chinese children more opportunities to ‘read happily’ while traveling.” -- Families can also kayak through pristine mangrove wetlands, getting up close to over 6,000 rare seabirds and experiencing the natural wonders of the vast ecosystem formed by water, birds, fish, and forests; or they can soak up the sunshine and enjoy the sea breeze while working up a sweat on the fine white sandy beach.
St. Regis Hotels Across China Design Family Offers Based on Local Cultural Features -- During this event, family guests experienced the Mangrove Kayaking Tour and Yalong Bay Mountain Biking Tour specially designed for families by the St. Regis Sanya.Whether it’s paddling together in a kayak through the natural mangrove wetlands, getting up close with over 6,000 rare seabirds, and feeling the natural charm of the vast ecosystem built by water, birds, fish, and forests; or sweating under the bright sunshine and gentle sea breeze on the fine white sandy beach.The St. Regis Family Offer “Kids Summer Fun” package at the St. Regis Sanya is rich in content.Young guests receive custom-designed children’s T-shirts,backpacks, and children’s hats prepared by the St. Regis Sanya, as well as a personalized “Island Adventure Journal,” which includes activities such as mini golf practice, children’s snorkeling, and family cooking classes. These help enhance children’s hands-on skills and enrich their holidays with fun and learning. The package also includes a special “Family Happiness” dinner at Mingxuan Chinese Restaurant,
and a “Buy One Get One Free” offer at the St. Regis Sanya Private Cinema, among other family benefits. -- In addition to the St. Regis Sanya, other St. Regis hotels in China have also created customized St. Regis Family Offer experiences based on their unique locations and abundant tourism resources. The St. Regis Chengdu has designed a family experience project that includes a visit to the Chengdu Research Base of Giant Panda Breeding. -- Accompanied by professional guides, family members tour the Chengdu Panda Base. Children not only get the chance to interact closely with these precious and adorable giant pandas but also learn about wildlife conservation and breeding programs, fostering an early awareness of loving nature and protecting the environment. At the St. Regis Beijing, traveling families can experience authentic Beijing hutong culture through a series of exciting activities,
including Chinese martial arts performances, appreciation of the national treasure Peking Opera, visits to historical sites, and making dumplings together with their kids in local homes. More thoughtfully, each family can choose and combine activities based on their interests and situations, ensuring every family member can participate.Ms. Flora Yang, St. Regis Asia Pacific Brand Director, said:“We have noticed that in China and around the world, the trend of family group travel is becoming increasingly prominent. Especially in China,survey results from 100,000 Chinese sample families show that among all top family consumption priorities, travel accounts for nearly 30% (28%) and has ranked in the top three for three consecutive years, consistently in second place. Based on this, whether in China or globally, St. Regis hotels offer distinctive welcome gifts and services for every family staying in a suite as part of the St. Regis Family Offer.These include gourmet treats, lovely souvenirs, children’s bathrobes and slippers, and step stools specially designed for kids. We also offer menus and dining atmospheres suitable for guests of all ages, as well as customized offerings such as kids’ clubs, nanny services, and baby care. As a classic continuation and modern evolution of the St. Regis butler service, the St. Regis Family Offer enables our guests to experience the unique and exclusive St. Regis hospitality from a young age when traveling with their families. This helps cultivate a deep love for the St. Regis brand and ensures they create wonderful memories at St. Regis hotels throughout their lives.” -- About St. Regis Hotels & Resorts
About The St. Regis Hotels & Resorts
Blending classic elegance with modern luxury, The St. Regis brand remains true to its commitment to excellence, with over 30 luxury hotels and resorts in the world’s most desirable locations. John Jacob Astor IV Since founding the first St. Regis hotel in New York City over a century ago, the brand has been dedicated to delivering unparalleled personalization and anticipatory service through its iconic St. Regis Butler Service. From Bar Harbor to Bangkok, Saadiyat Island to Shenzhen, The St. Regis brand continues to carefully curate its growth strategy in the heart of the world’s most sought-after destinations while appealing to a new generation of luxury travelers. The brand plans to further expand its celebrated heritage to the Riviera Maya and Asia, with announced openings in Changsha, Haikou, Jakarta, Kuala Lumpur, Langkawi, Lijiang, Macau, Mumbai, Nanjing, Sanya Clear Water Bay, Sanya Haitang Bay, and Zhuhai. In Europe and the Middle East, The St. Regis brand will further extend its presence to Amman, Astana, Istanbul, and Dubai. For more information about The St. Regis Hotels & Resorts, please visit http://www.stregis.com; explore our new hotels and resorts at http://www.stregis.com/newgrandtour; learn more about brand residence ownership at www.stregis.com/residences; and follow us on the official Weibo @StRegisHotelsResorts, as well as on instagram.com/stregishotels, facebook.com/stregis, pinterest.com/stregishotels, and youtube.com/stregishotels.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world, with more than 1,200 properties in over 100 countries and approximately 180,000 employees at its owned and managed properties. A global leader in hospitality with a broad portfolio of well-known brands, Starwood is an integrated owner, operator, and franchisor of hotels, resorts, and residences with some of the most recognizable hotel brands in the world including: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. Starwood also boasts one of the industry’s most award-winning loyalty programs – SPG (Starwood Preferred Guest®), which allows members to earn and redeem points for hotel stays, room upgrades, and flights with no blackout dates. Starwood recently announced plans to spin off its vacation ownership business, Starwood Vacation Ownership, Inc., into an independent, publicly traded company by the end of 2015, which includes the company’s villa-style vacation ownership resorts and the world-class vacation experiences created by Starwood’s brands and privileges. For more information, please visit http://www.starwoodhotels.com/cn.