Discussing the Huge Tourism Business Opportunities in China-Europe — HNA Tourism Accelerates International Development with a Dazzling Appearance at the 2015 World Travel & Tourism Council (WTTC)
Madrid, Spain, April 17, 2015 /PRNewswire/ — From April 15 to 16, the 2015 World Travel & Tourism Council (WTTC) was held in Madrid, Spain, with over 700 attendees from around the world, including representatives of government agencies, investors, tourism business executives, scholars, and media. Chen Feng, Chairman of the Board of Directors of HNA Group, was invited to attend the conference and deliver a speech. NH Hotel Group, HNA’s European third-largest hotel group, sponsored the event as a platinum sponsor.
The theme of this year’s WTTC is “Disrupt.-Redefine.” On the evening of the 14th, the King of Spain hosted a banquet for key members of the WTTC, and Chairman Chen Feng was the only Chinese entrepreneur invited to attend. During the meeting on the 15th, Chairman Chen Feng stated that,China's rapid economic development has led to the fast growth of its tourism industry. In 2014, China’s outbound tourists reached 110 million, and in the next five years, the number of Chinese outbound travelers will exceed 500 million. According tothe “Belt and Road” strategic vision proposed byChinese national leaders, there will be huge tourism business opportunities between China and Europe. New changes require new innovators,and opportunities call for unity and cooperation between China and Europe.
Under the theme of “Disrupt.-Redefine.”, the appearance of HNA Tourism Group in Madrid showcased to the world the innovative growth and international development path of a Chinese tourism group. Established in 2007, HNA Tourism operates in sectors such as hotels, aviation, tourism finance, IT, and the internet. It owns premium brands including Capital Airlines, Deer Jet, Caissa Travel, Tangla Hotels, NH Hotels, the “Henna” cruise ship, and Tonghui Currency, ranking as the sixth largest tourism group in China.
In recent years, HNA Tourism has focused on globalization as its core strategy, enhancing global competitiveness through international acquisitions. It has successively acquired equity stakes in Caissa Travel and Spain’s NH Hotels, gradually perfecting its international business layout. Its subsidiary Capital Airlines, positioned as “China’s No.1 brand for air travel tourism,” is actively expanding into the Asian and North American markets. Caissa Travel is aggressively exploring overseas markets, leveraging the large-industry synergy of “aviation + tourism” to dominate the Chinese outbound tourism sector. HNA’s 469 hotels are spread across nearly 30 countries and 170 cities globally, featuring two core brands: NH Hotels and Tangla Hotels. Deer Jet, recognized as the “Best Business Jet Company in Asia,” has received both AGUS Platinum Five-Star and IS-BAO certifications, with a fleet of 84 aircraft covering all major models and an operational network that spans the world’s key regions. With its healthy and sustainable development philosophy, innovative business model, and outstanding international achievements, HNA Tourism was awarded the 2014 World Travel Awards (WTA).